Adweek
JANUARY 4, 2023
Clubhouse's "Houses" feature allows users to create private groups that they can invite other users to join. Once a user creates a House, they'll have the option to rename the House in the future. Our guide will show you how to rename a House in the Clubhouse mobile application. Note: These screenshots were captured in.
The Ad Tech Blog
JANUARY 4, 2023
You can’t have access to Facebook’s newsfeed algorithm or Google search source code. However, you can get pretty close to learning what’s under their hood by researching which technologies are using. Most tech companies are very generous in that regard, even open-sourcing pieces of their platforms. For example, you can go to Grammarly’s engineering blog and easily spot that they are using NPL/ML.
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Adweek
JANUARY 4, 2023
Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan.
Martech
JANUARY 4, 2023
The Irish data privacy board has imposed a fine of 390 million Euros ($414 million) on Meta over advertising practices that are illegal under European Union law. Because Meta’s European operations are based in Dublin, the Ireland board is the company’s EU regulator. Meta’s offense, the board concluded, was to incorporate user consent to use data for targeted advertising purposes within its terms of service, effectively forcing anyone using Facebook or Instagram, for example, to
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JANUARY 4, 2023
In its latest series of reversed policies, Twitter plans to lift its longstanding ban on political ads "in the coming weeks" and let marketers serve cause-based advertising or ads that educate people or take action on social and economic topics. While some political ad buyers welcome the move, Twitter has work to do to encourage.
Martech
JANUARY 4, 2023
B2B marketing is as direct and personalized as it gets. You’ve got to know what your customers do, how they do it, their needs and goals. You’ve also got to know their company’s processes, organization and purchasing cycles. Then you have to communicate with them in the best possible way, at the right time and with the information they’re looking for.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JANUARY 4, 2023
Over half of consumers would stop buying from a company after multiple bad experiences. Is your company doing enough to drive loyalty? . Join PwC in their live webinar as they reveal the results of PwC’s 2022 Customer Loyalty Survey, a comprehensive look at over 4000 customers, and provide insights on what keeps customers engaged. Register today for “7 Ways to Keep Your Customers Coming Back in 2023,” presented by PwC.
Adweek
JANUARY 4, 2023
Whether Elon Musk remains at the helm of Twitter or hands over the reins to someone else--Myspace founder Tom Anderson, anyone?--the platform is in for more seismic changes following the mogul's $44 billion acquisition of the platform in October. After eliminating or accepting the semi-voluntary resignations of more than half the platform's prior staff (an.
Marketing Dive
JANUARY 4, 2023
In a nod to Dry January, the home chef icon showcases the breadth of possibilities for vodka beyond drinking it, like cleaning shoes or watering plants.
Adweek
JANUARY 4, 2023
Adweek identified seven standout agencies in the first five years of their existence as part of a shortlist for Breakthrough Agency of the Year. Although Atlanta-based Majority ultimately came out on top, the seven agencies in this category represent astounding work across culture, comedy and sustainability. Some like Gut and Special Group U.S. are already.
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AdExchanger
JANUARY 4, 2023
In 2022, top players in digital advertising finally started taking gaming seriously, and the groundwork was laid for programmatic in-game advertising to grow thanks to a long overdue update to. The post In-Game Advertising Is Poised For A Growth Spurt In 2023 appeared first on AdExchanger.
Adweek
JANUARY 4, 2023
While the revolving door has slowed at Twitter of late, as there aren't that many people left to go through it, product engineering lead Behnam Rezaei took his turn Tuesday after roughly five-and-a-half years with the company. Rezaei tweeted about his departure Wednesday, saying in the comments that it was a personal decision, and the.
Martech
JANUARY 4, 2023
This is the second of a two-part series on building the foundation for digital asset management (DAM). You can read the first part (selecting a DAM vendor) here. You’ve selected your DAM vendor, now where do you go from here? Do you really need an implementation partner? You may be fortunate enough to have an in-house IT team qualified and ready to guide you through building your DAM , but it’s more likely that you’ll be looking to hire a third-party vendor to guide you through the process and d
Adweek
JANUARY 4, 2023
Paramount is planting a new flag on its mountain of advertising capabilities. Top line Paramount Advertising announced on Wednesday that it's enabling Unified ID 2.0 (UID2) to transact across a group of Paramount's owned and operated streaming channels housed within EyeQ, the company's video advertising platform. Between the lines UID2, which was developed by The.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
JANUARY 4, 2023
Debuting Jan. 11, Nielsen One Ads promises a consistent view of ads across screens and, eventually, second-by-second analysis of linear TV audiences.
AdExchanger
JANUARY 4, 2023
Turns out it’s actually better to ask for permission than for forgiveness, at least when it comes to privacy compliance in Europe. Apple and Meta are living proof. The post Meta And Apple Face Fines And Privacy Headwinds In Europe appeared first on AdExchanger.
Martech
JANUARY 4, 2023
Venerable audience measurement firm Nielsen today announced the upcoming release of Nielsen ONE Ads, the first module of its cross-screen measurement platform. The new product, which will be available on January 11, promises deduplicated measurement across linear TV, CTV, mobile devices and desktop. Kim Gilberti, SVP, product management at Nielsen, said there was a huge need for cross-channel, comparable audience measurement. .
Marketing Dive
JANUARY 4, 2023
The vitamin brand opts for positive messaging following research that indicates “scare-based” wellness advertising doesn’t connect with consumers.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
JANUARY 4, 2023
CTV advertisers know more about who sees their ads than where those ads run. The change marks a sharp contrast from the days of linear TV buying against program guides. The post The Blockbuster-Era Law Behind Connected TV’s Transparency Problem appeared first on AdExchanger.
Basis
JANUARY 4, 2023
Digital advertising is recalibrating. It seems like at every turn, there is something new, unpredictable and unfamiliar. Content platforms are adding commerce, and commerce platforms are adding content (and ads), all in an effort to boost revenue. Meanwhile, privacy enforcement is heating up, online platforms might lose essential legal protection , and consumer behavior continues to transform.
AdExchanger
JANUARY 4, 2023
Goodway Group has chosen Jay Friedman as CEO. Friedman assumes the chief executive position after more than 16 years at the company, most recently as president. Former CEO David Wolk. The post Goodway Group Names Jay Friedman As New CEO appeared first on AdExchanger.
Martech Series
JANUARY 4, 2023
Semantix, Inc, a leading Latin American end-to-end data platform provider (“Semantix”), today announced it has entered into an agreement to acquire Elemeno Inc. (“Elemeno”), a US-based, cloud-managed, machine learning operations (MLOps) platform provider focused on helping businesses leverage the benefits of artificial intelligence. Elemeno specifically aims to automate the development, deployment, and management of machine learning (ML) software with an easy-to-use interface and, in so doing, a
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
JANUARY 4, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The One-Stop Shop Shopify is loath to earn ad dollars, but fills a valuable niche as a payment. The post Meet Shopify Audiences (But It Ain’t Advertising); Microsoft Bing Embraces Chatbot Mode appeared first on AdExchanger.
Martech Series
JANUARY 4, 2023
Leading Microsoft partner expands solution portfolio to include chat-based mobile digital assistant. Hitachi Solutions America , Ltd., a leading global cloud-services systems integrator who specializes in Microsoft business applications and technologies, today announced it has closed the intellectual property asset purchase for Yesflow, an AI-powered enterprise mobile digital assistant that complements Microsoft Dynamics 365.
AdExchanger
JANUARY 4, 2023
Phase one of Nielsen ONE is finally complete. Nielsen ONE Ads, the first module of its cross-screen measurement platform Nielsen ONE, will be available this month. Nielsen ONE sits at. The post Nielsen Releases Nielsen ONE Ads In The Fight For Its Life appeared first on AdExchanger.
Martech Series
JANUARY 4, 2023
Acquisition expands Alchemer’s ability to help brands close the loop with their customers. Alchemer – a global leader in experience management and enterprise feedback technology – announced today the acquisition of Apptentive, the industry leader in mobile feedback technology. This acquisition provides Alchemer customers with a more in-depth method of collecting feedback from mobile customers and gives Apptentive customers access to survey and workflow functionality across communication channels
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
JANUARY 4, 2023
Addressable TV has a bunch of kinks to work out before buyers can take full advantage. Ampersand announced a new function within the AND platform, its DSP, to automate addressable. The post Ampersand Automates Addressable TV Planning appeared first on AdExchanger.
Martech Series
JANUARY 4, 2023
Caden is reinventing personal data gathering, measurement, and addressability via an ethically built platform that puts consumers first by compensating them for their data and empowering them to control it. Next-generation personal data company Caden has raised an oversubscribed $6 million seed round led by Streamlined Ventures bringing total funds raised to $9.4 million.
Digiday
JANUARY 4, 2023
This article is part of a limited editorial series, called The 2023 Notebook, and is designed to be a guide to marketing and media buying in the new year. Explore the series here. Over two years ago, a reckoning shook up the media industry: companies were too white and too male-dominated. The murder of George Floyd in May 2020 put a spotlight on newsrooms’ lack of coverage and attention on racial and social justice issues.
Martech Series
JANUARY 4, 2023
Katalon , the leading provider of the most modern, comprehensive software quality management platform, announced that it was named a Representative Vendor in the 2022 Gartner Market Guide for AI-Augmented Software Testing Tools. According to the Gartner Market Guide for AI-Augmented Software Testing Tools, “By 2027, 80% of enterprises will have integrated artificial intelligence (AI)-augmented testing tools into their software engineering toolchain, which is a significant increase from 10%
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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