Adweek
DECEMBER 12, 2022
There's a cynical old saying: Hatred breeds excellence. Scoff if you'd like--but not before you hear the story of how that adage created one of America's best-known holiday gifts: a sturdy little appliance known as Mr. Coffee. Vincent Marotta was a Cleveland real estate man whose business stalled when he couldn't secure financing. One morning.
Marketing Dive
DECEMBER 12, 2022
Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise.
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Adweek
DECEMBER 12, 2022
Sexual health care company Wisp has, for years, relied on digital channels like paid search, social and affiliate marketing to get the word out about its telemedicine services, which expedite access to sexual and reproductive health care. By last June, Wisp was ready to diversify its media mix, especially as the Supreme Court was slated.
Marketing Dive
DECEMBER 12, 2022
Starbucks Odyssey allows users to complete interactive challenges in exchange for NFTs and rewards points that unlock exclusive experiences.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
DECEMBER 12, 2022
In February 2021, a new restaurant appeared in Steubenville, Ohio. Its name: Wings on Wheels. The menu featured what you might expect: chicken wings, soft drinks, sides of ranch and blue cheese dressing. Everything was rather typical about the place, except for one thing: There were no booths or servers--let alone a building. Wings on.
Martech
DECEMBER 12, 2022
Nearly every marketing organization uses marketing automation platforms these days. However, just having a MAP isn’t enough. You have to understand how to use and extract value from it. That starts with optimizing the data intake process. Justin Sharaf, vice president of marketing operations at data intelligence company Collibra, shares four easy ways to do that.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
DECEMBER 12, 2022
Consumers can submit a photo of their triangle-inspired haircut on Instagram or Twitter for the chance to win tickets to the Super Bowl LVII.
Adweek
DECEMBER 12, 2022
In this week's episode of To Dine For, host Kate Sullivan is joined by Laura Sage, the creator and CEO of Chill, a modern meditation studio. Sage was driven to create Chill by her desire to establish a regular meditation practice for herself and her frustration at not being able to find a meditation studio.
Martech
DECEMBER 12, 2022
Companies worldwide face the realities of the “triple squeeze” — inflation, a shortage of talent and supply chain disruptions. The marketing organization is certainly not immune from their increasing pressure. In response to these economic headwinds, CFOs and CEOs prioritize investments focused on growth, which includes both digital technology (e.g., automation) and the workforce (e.g., training opportunities and other ways to retain talent).
Adweek
DECEMBER 12, 2022
Do augmented reality, the metaverse and virtual reality have a place in the future of work? A survey by Meta of 2,000 employees and 400 business leaders across the U.K. and U.S. indicates that the answer is a resounding yes. Meta wrote in the introduction to its report, which was released Monday, "After three tumultuous.
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Marketing Dive
DECEMBER 12, 2022
Waze data shows a 9% increase in user navigations since 2019 and more than 150 million people using the app each month.
Adweek
DECEMBER 12, 2022
First-party data is at the top of the marketer's wish list this holiday season. But actually having the systems, structures and privacy compliance procedures in place to enable transactions with first-party data is another story. Michael Lampert, director of global marketing data strategy and CRM Lead at Mondelez, took the stage at Adweek's NexTech Summit.
Martech
DECEMBER 12, 2022
Display advertising is a powerful tool for marketers when used at its full potential. Preparing and launching a new display ad campaign is not necessarily equivalent to setting it up for success. To set it on the right path, one must also engage in the practice known as ad campaign optimization. In a nutshell, this means running experiments, analyzing performance data and finding improvement opportunities.
Adweek
DECEMBER 12, 2022
Fox's Thanksgiving Day New York Giants vs. Dallas Cowboys NFL game averaged 42 million viewers, breaking a TV record set in 1990. In addition to its eye-popping NFL ratings, Fox Sports has also seen record viewership for English-language soccer during the 2022 FIFA World Cup, as well as the biggest audience since 2011 for Nov.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
DECEMBER 12, 2022
The post-cookie marketplace must be reimagined for active customer data collection in which both the customer and brand are incentivized to create a more direct and reciprocal relationship in which. The post In The Post-Cookie Era, Data Collection Must Be More Active And Goal-Oriented appeared first on AdExchanger.
Adweek
DECEMBER 12, 2022
Gender-based violence is a global crisis that often begins with unhealthy perceptions of masculinity. New work from Canadian social-advocacy group White Ribbon demonstrates that the dangers aren't just in those perceptions, but just how close many men are to the violent behaviors that spawn as a result. White Ribbon launched a new campaign, "I Knew.
More About Advertising
DECEMBER 12, 2022
The wonders of digital Out of Home continue apace. Denmark’s TV2 premieres its popular Christmas family series Tinka og sjælens spejl with an original DeepScreen digital out of home experience on Ocean Outdoor’s large format digital screen at the Field’s shopping mall in Copenhagen. Created by Armstrong Film and the TV2 creative department with media.
Adweek
DECEMBER 12, 2022
The news and business publisher Semafor is on pace to generate nearly one-third of its first-year revenue from SemaforX, its experiential business, according to co-founder and chief executive Justin Smith--a percentage that will likely increase in 2023 as it expands its portfolio from 15 to more than 40 global events. Partly, this is thanks to.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
VideoWeek
DECEMBER 12, 2022
Just under ten months ago, Google announced plans to remove advertising identifiers from Android mobile devices. With Apple’s App Tracking Transparency policy having already severely limited advertisers’ ability to track and measure mobile campaigns, the news theoretically had the potential to intensify mobile apps’ identity crisis.
Adweek
DECEMBER 12, 2022
Goodbye dark diners and Liev Schreiber, hello R/GA and a more mirthful Mattress Firm. After putting its account up for review for five months--changing the scope as it went along--Mattress Firm whittled a field of seven top creative and advertising agencies down to two (the brand declined to name which agencies competed in the review).
AdExchanger
DECEMBER 12, 2022
The most commonly cited rationale for publisher staffing cuts has been marketers’ hesitance to spend on advertising amid persistent economic uncertainty. But publishers' latest pivot to video and increased competition. The post Another Ill-Advised Pivot To Video Is One Reason For Publisher Layoffs appeared first on AdExchanger.
Adweek
DECEMBER 12, 2022
By now it's clear that anyone betting on the post-Covid inflationary period being a short-term blip rather than the beginning of a long spate of hardship has resolutely lost. Consumer sentiment is increasingly moving from nervousness to existential fear as the "heat or eat" dilemma looms ever larger this winter. As expected, most early responses.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
DECEMBER 12, 2022
Catalina Crunch started off in 2017 as a purely direct-to-consumer (DTC) brand advertising ketogenic (“keto”) snack products on search and social, including Facebook and Instagram. But, as product demand and. The post Catalina Crunch Cuts Its Teeth On Television appeared first on AdExchanger.
Adweek
DECEMBER 12, 2022
In the space of a month, the world's two biggest SVOD streamers--Netflix and Disney+--have opened their platforms to marketers for the first time, each debuting an advertising-supported tier and ushering in a new chapter of the streaming wars. In March, Disney+ was the first to announce an ad-supported product, which debuted Dec. 8 in the.
AdExchanger
DECEMBER 12, 2022
As any stateside ’90s kid can attest, backpack brand JanSport reigned supreme in the late ’90s and 2000s. Now, what’s old is new again. Fueled in part by Gen Z’s. The post JanSport VP Monica Rigali On Staying Cool For Gen Z appeared first on AdExchanger.
Adweek
DECEMBER 12, 2022
On this week's episode of Yeah, That's Probably an Ad, managing editor of creativity, creator economy and DEI Shannon Miller is joined by Jameson Fleming, Adweek's managing editor for agencies and brand marketing, to discuss this year's Agency of the Year award winners and the changes made to our selection process to better reflect the.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Basis
DECEMBER 12, 2022
(Blog cover image: What DALL-E 2 produced when given the prompt, “A beagle celebrating the New Year while reading its favorite stories on an iPad”.). With 2023 fast approaching and 2022 slowly fading in the rearview, we wanted to take a look back at some of our favorite blog posts from the year that was! Read on to see just a taste of our advertising and marketing industry coverage from 2022—and check out the Basis blog to see all the rest!
Adweek
DECEMBER 12, 2022
At industry events and inside board rooms, digital media executives talk a big game about diversity, equity and inclusion, but the conversation often falls back on the same excuse: The technology, or the media, simply isn't there to achieve the goals that sound good on record. Advertisers struggle to buy media owned by and featuring.
Digital Turbine
DECEMBER 12, 2022
What’s the buzz in mobile this week? Jumpstart your week here: These days, less is more when it comes to downloading new apps. Consumers have been inundated with apps from all types of categories, many of which they have become dependent on during their daily lives. Getting a mobile user to install a new app to an already crowded home screen is no longer an easy feat.
Adweek
DECEMBER 12, 2022
Microsoft had a whole garage to begin its journey to greatness, but Michael Watts didn't have that luxury. He founded his creative production agency Hook in a closet in his Michigan home--because the garage was already being used by his roommates. Now, Hook boasts more than 100 employees across San Francisco and other locations, and.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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