AdExchanger

MARCH 25, 2024

The DSP Podium Amazon’s ad business is to the moon. But its third-party DSP hasn’t achieved the same acceleration. The company is pushing to become a ubiquitous buy-side tool alongside Google Display & Video 360 and The Trade Desk’s DSPs, Digiday reports. With […] The post Can’t Everyone Love The Amazon DSP Already?;

Marketing 87

Marketing 87

AdExchanger

OCTOBER 15, 2023

Yahoo’s DSP is the latest to do so with the launch of its Yahoo Backstage direct buying solution in June. Backstage has “a lot in common” with The Trade Desk’s […] The post Yahoo’s DSP Is Cutting Out SSPs, But Only For The Top 10% Of Publishers appeared first on AdExchanger.

Demand Side Platform 130

Demand Side Platform 130

AdExchanger

MARCH 5, 2024

Vying For Connections CTV may be going programmatic, but DSPs can still capitalize on direct relationships in TV ad buying.

eCommerce 101

eCommerce Retail Media 101

AdExchanger

AUGUST 2, 2023

The post Add3 Finds That A CRM + DSP = Better Performance appeared first on AdExchanger. StackAdapt's integration with HubSpot's CRM lets Add3 retarget interested customers without relying on third-party cookies and reduces retargeting costs by allowing Add3 to focus on more qualified leads.

Retargeting 96

Retargeting Cookies 96

AdPushup

MARCH 3, 2023

Learn the difference between DSP and DMP, their use in the programmatic supply chain, and the new hybrid offerings that combine both. DSP vs DMP has become a common search term for both the buy and sell side. Gone are the days when advertisers could call publishers and a deal was created by word of [.]

Demand Side Platform 98

Demand Side Platform Advertising Data Management Platform Ad Ops 98

Exchange Wire

MAY 9, 2023

In today's ExchangeWire news digest: Shopify will cut 20% of its headcount and sell its logistics business; PubMatic launches a DSP-less media buying solution; and Meta close Facebook Online Paid Events. The post Shopify Shed Staff and Logistics Arm; PubMatic Launch DSP-Less Solution appeared first on ExchangeWire.com.

Media 97

Media eCommerce 97

Ad Monsters

FEBRUARY 25, 2023

In Epom DSP , we call them Bidding Rules. Alt: Example of a bidding rule in Epom DSP. In Epom DSP, we call this optimization the Bidding Multiplier. Bidstream is the data forwarded from the publisher to the advertiser’s DSP. The only tricky part is ensuring that your chosen SSPs forward category data to the DSP.

CPC 111

CPC Demand Side Platform CPM Media 111

AdExchanger

MAY 8, 2023

The post Macy’s Dives Into Open Programmatic, Names The Trade Desk As Its First DSP Partner appeared first on AdExchanger. Macy’s, the largest department store chain in the US, announced a partnership with The Trade Desk for self-serve advertising powered by Macy’s data.

Advertising 139

Advertising Retail Media 139

MNTN

MARCH 12, 2024

A Demand Side Platform (DSP) is a software-based platform that allows advertisers and agencies to buy digital ad inventory from multiple ad exchanges in an automated, centralized, and efficient manner using real-time bidding technology. What Is the Difference Between DSP and SSP? What Is a Demand Side Platform?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Inventory Audience 52

AdExchanger

JULY 4, 2022

Verve Group, the ad tech subsidiary of German ad software holding company MGI, has struck again with the acquisition of mobile DSP Dataseat.

Ad Tech 120

Ad Tech 120

Admixer

MAY 8, 2023

Our team is happy to present you with a new Admixer DSP version featuring better flexibility, speed and usability. DSP dashboard customization The DSP’s main user screen now offers complete customization using […] The post Admixer DSP Gets an Updated UX, UI & Functionality appeared first on Admixer.Blog.

Retail 52

Retail Advertising 52

Exchange Wire

FEBRUARY 22, 2024

The post Adelaide Leads Groundbreaking Attention Measurement Study in Amazon Ads DSP appeared first on ExchangeWire.com. This project will be presented at Adelaide’s [.]

Media 59

Media Agency 59

Martech Series

NOVEMBER 22, 2022

Adform , the only global, independent, and fully integrated advertising platform built for modern marketing, is honored to accept the award for “Best DSP” from the 2022 Adweek Readers’ Choice: Best of Tech awards. The post Adform Named “Best DSP” by Adweek Readers appeared first on MarTech Series.

Demand Side Platform 74

Demand Side Platform eCommerce MarTech Communications 74

Martech

NOVEMBER 19, 2021

NBC Universal has partnered with Yahoo to give marketers direct access to Peacock streaming and live content inventory through the Yahoo DSP. Within the DSP, advertisers will be able to target by location, age/gender, Peacock in-house segments, as well as by contextual pre-defined or dynamic packages.

Marketing 108

Marketing MarTech Audience Advertising 108

AdExchanger

SEPTEMBER 29, 2022

Continue reading » The post Why Marketers Need More Than A DSP To Meet Today’s Digital Advertising Needs appeared first on AdExchanger. Consumers who used to be easy to reach are now much more challenging to connect with in a consistent, contextually relevant, privacy-compliant manner. And true business results.

Advertising 111

Advertising Marketing 111

Digiday

APRIL 27, 2023

According to the DSP’s representatives, Amazon has spent years developing such capabilities to help advertisers target desired audiences using the few remaining signals that will be left in the wake of third-party cookies. Still, the extent of its ambitions was laid bare when it started to explicitly state its media revenues last year.

Cookies 70

Cookies Machine Learning Demand Side Platform Click Through Rate 70

Exchange Wire

JANUARY 10, 2024

Yahoo today (10th January 2024) announced first-to-market testing capabilities for its identity suite, Yahoo Identity Solutions, directly in the Yahoo DSP. The post Yahoo Launches New Identity Testing Capabilities in DSP to Drive Insights, Accountability appeared first on ExchangeWire.com.

Media 52

Media Advertising Marketing 52

AdvertiseMint

OCTOBER 24, 2023

What is a Demand Side Platform (DSP)? A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. Here are the key benefits of using a DSP: 1.

Demand Side Platform 52

Demand Side Platform Ad Exchange Data Management Platform Ad Space 52

Smarty Ads

JULY 24, 2023

We've been hard at work, tirelessly crafting a fresh round of white-label DSP features that will leave you delighted. Overall, in this release, we're empowering white-label DSP owners with new tools for convenient reporting and leverage for cost optimization and improved campaign performance.

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AdPushup

MAY 25, 2023

In this article, you’ll learn about the differences between Ad Networks and Demand Side Platforms (Ad Network vs DSP) and their relevance for ad campaigns.

Ad network 52

Ad network Demand Side Platform Advertising Marketing 52

Smarty Ads

OCTOBER 5, 2023

Building on the success of white-label DSP 2.2, the white-label DSP 2.3 Over the past year, our dedicated team has worked tirelessly to ensure that your DSP not only adapts but excels in the cookieless environment, setting. version has made a true quantum leap in capabilities this autumn.

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Digiday

MARCH 9, 2023

We tuned into that hype early to be a reach extension DSP for local [CTV] sellers because local, linear television isn’t a great OTT channel at scale.” We’re trying to iterate on the current idea of what a DSP can do, normalizing the high fidelity,” said Helfgott. Our customers are doing the selling.

Demand Side Platform 55

Demand Side Platform Ad Ops Audience Advertising 55

Exchange Wire

DECEMBER 15, 2022

Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, is honoured to accept the award for “Best DSP” from the 2022 Adweek Readers’ Choice: Best [.]. The post <strong>Adform Named “Best DSP”</strong> appeared first on ExchangeWire.com.

Demand Side Platform 52

Demand Side Platform Advertising Ad Server Marketing 52

Exchange Wire

APRIL 5, 2023

Newsroom AI, a pioneering creative enablement company, announces the launch of Public Supply, a demand side platform (DSP) dedicated to short-tail, high-impact ,and AI-assisted brand experiences, powered by Open AI's groundbreaking GPT-4.The The AI content creation functionality allows advertisers to build [.]

Demand Side Platform 52

Demand Side Platform Advertising 52

Basis

JULY 26, 2022

One of the primary buying tools you have at your disposal is a DSP. If there really are no dumb questions, then can I ask: What is a DSP? A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. Selecting the Right DSP for Your Programmatic Ads.

Ad Exchange 52

Ad Exchange Advertising Demand Side Platform Ad Inventory 52

Ad Monsters

JANUARY 17, 2023

While Apple has stayed the course in its core commitment to seamless consumer experiences, blame it on the push for 1st Party Data and the industry backpedaling on the reliance of Walled Gardens , signaling its time to enter the DSP business. Now, Apple can offer its own solution for that by launching its very own DSP.

Real Estate 52

Real Estate Ad Tech Conversion Retail 52

Ad Monsters

APRIL 23, 2024

Since chatting with Elizabeth Herbst-Brady in October, everyone has been talking about Yahoo’s DSP nonstop. He assured us that Yahoo DSP’s upcoming developments will prioritize measurement. ” According to Roodman, Yahoo DSP is the only one where you can actually test cookieless environments right now.

Advertising 105

Advertising A/B Testing Conversion Audience 105

Admixer

OCTOBER 28, 2021

As part of the programmatic ecosystem, the DSP, the SSP and the Ad exchange are cooperating closely. The post DSP vs SSP: What Is the Difference? But, what is the difference among them, how works the real-time bidding and what do they have to do with it?

Ad Exchange 52

Ad Exchange Advertising 52

Exchange Wire

JUNE 27, 2022

June 27th, 2022 - Global audience and location intelligence company Adsquare has partnered with Displayce, a European programmatic DOOH DSP designed to optimise the purchase, impact, and quality of DOOH campaigns. The post Adsquare Partners with DSP Displayce appeared first on ExchangeWire.com.

Audience 52

Audience Agency 52

Adweek

APRIL 24, 2024

Brands proactively testing alternative ways to find audiences, without using third-party cookies, are also wasting a chunk of that budget on sending too many ads to a narrow slice of publisher inventory, new data from the demand-side platform (DSP) Adform reveals.

Cookies 149

Cookies Demand Side Platform Audience Ad Tech 149

Digiday

MARCH 24, 2024

Amazon is itching for more advertisers to hop on board with its ad tech. But boy, does it have its work cut out, even if buyers demonstrate a clear desire for greater choice when it comes to demand-side platforms. Perceptions of its demand-side platform aren’t great, to say the least. In fairness, they haven’t been for a while.

Demand Side Platform 85

Demand Side Platform Ad Tech Media Advertising 85

Smarty Ads

JANUARY 24, 2023

Seo title Long-Awaited Upgrade — Smartyads DSP Gets Better With New Features. Seo description More things you can do on upgraded SmartyAds DSP: campaign planning, measurement, tracking conversions, and more. More Tools to Plan and Measure Your Campaigns: Epic DSP Upgrade Has Just Arrived Great news again, as a leading.

SEO 52

SEO Conversion 52

Exchange Wire

DECEMBER 7, 2023

On today’s ExchangeWire digest: Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024… Only 36 cents of every dollar entering DSP reaches consumers [.] ad spend increase for 2024 appeared first on ExchangeWire.com.

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Smarty Ads

MARCH 24, 2022

We are happy to introduce to you a new feature on SmartyAds DSP - ‘Autoresize’ for advertising creatives. Today this feature is officially rolled out, and this means we can’t wait to tell you everything about it: how it works and how to fine-tune it so that your ads fit.

Advertising 52

Advertising 52

Exchange Wire

OCTOBER 5, 2022

Taptap Digital and Hivestack finalise a new integration through which advertisers and marketers can activate Hivestack’s premium DOOH inventory programmatically via Taptap’s Sonata platform, an omnichannel demand side platform (DSP) powered by location intelligence. . With the addition of Hivestack, one of the [.].

Demand Side Platform 52

Demand Side Platform Advertising Marketing 52

Ad Ops Hero

JANUARY 27, 2021

Let’s learn what is Demand Side Platform (DSP) used by the advertisers to source the ad inventories from different publishers and effectively utilize their ad budget. What is a Demand Side Platform (DSP)? DSP will help the advertisers to connect with the publishers in a real-time to buy the ad inventory from the desired publishers.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Exchange ROI 52

Ad Badger

APRIL 28, 2022

SUBSCRIBE The Amazon DSP looks snazzy and appealing, and there’s a lot of content about it on the web. Read More How Do I Get Started With Amazon DSP? The post How Do I Get Started With Amazon DSP? PPC Den Podcast]. PPC Den Podcast] appeared first on Ad Badger.

Education 52

Education Advertising 52