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What’s the difference between AdTech and MarTech?

illumin

Key aspects of Martech include: data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Adtech platforms are typically involved with search advertising, display advertising , video advertising , mobile advertising, and the placement of ads on websites and networks.

MarTech 103
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What’s the difference between adtech and martech

illumin

Key aspects of Martech include data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Adtech platforms are typically involved with search advertising, display advertising , video advertising , mobile advertising, and the placement of ads on websites and networks.

MarTech 59
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13 Display Advertising Trends You Can’t Ignore in 2024

Single Grain

Why should you keep an eye on display advertising trends? But advertisers shouldn’t forget about the power of display advertising. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy.

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What Are the Top Data Clean Rooms Solutions?

Ad Monsters

One of its key features is robust privacy and governance, which ensures data protection, giving media companies confidence in the safety of their information. Liveramp designed the platform for ease of use, making it accessible for marketers to analyze campaigns across multiple channels, including TV, CTV, and social media.

Ad Ops 116
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AdTech in 2023: Trends, Challenges and Opportunities

Clearcode

Retail media continued to dominate news headlines and secured its position as one of the fast-growing areas of programmatic advertising. The IAB, IAB Tech Lab, and the Media Rating Council (MRC) released new standards for measuring advertising inside games — Intrinsic In-Game (IIG) Measurement Guidelines. and TCF 2.0)

Cookies 97
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The cookieless mobile world: how advertisers can stay competitive

illumin

The digital media scene has had a shake-up since 2024 began. As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes.

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2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Monetize More

The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns. Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience.