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The WIR: TikTok Introduces Paywalled Long-Form Content, UK Unveils its GDPR Replacement, and Publishers’ Online Video Revenues Fall

VideoWeek

In this week’s Week in Review: TikTok launches Series, UK unveils GDPR replacement, and publishers report slow revenue growth. Display advertising revenues were fairly static, up by 0.1 But this growth was largely driven by subscription revenues, which were up by 12.9 percent year on year.

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13 Display Advertising Trends You Can’t Ignore in 2024

Single Grain

Why should you keep an eye on display advertising trends? But advertisers shouldn’t forget about the power of display advertising. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy.

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The cookieless mobile world: how advertisers can stay competitive

illumin

Ultimately, this hits site owners and advertisers as third-party cookies will be disabled for site visitors even if the site owners are not actively participating in the Chrome-facilitated setting.

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Rising Trends in Programmatic Digital Marketing

MediaFuse

According to eMarketer by 2020 more than $65 billion will be spent on programmatic digital display advertising. In all big cities around the globe, ads are being displayed on giant screens where millions of passersby can see them. GDPR and ePrivacy. Along with bigger spendings, the pricing will change as well.

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11 Native Advertising Trends that You Can’t Ignore

Single Grain

In other words, native ads look more natural than traditional display ads. Native advertising spending is expected to reach $98.59 greater than display advertising, making a native advertising strategy a very smart investment. billion by the end of 2023, and that’s because it works.

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2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Monetize More

This option can give advertisers and agencies quick access to a wide range of publisher inventories on a global scale. Programmatic video, mobile, and native advertising Programmatic advertising has come a long way since its early days of being primarily associated with display advertising.

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AdTech in 2023: Trends, Challenges and Opportunities

Clearcode

The IAB’s Transparency and Consent Framework (TCF) Back in February 2022, the Belgian data protection authority (DPA) declared the IAB’s TCF was illegal in its current form and not in compliance with certain parts of the EU’s General Data Protection Regulation (GDPR). But despite this, the IAB still has its work cut for it. and TCF 2.0)

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