VideoWeek

MARCH 10, 2023

In this week’s Week in Review: TikTok launches Series, UK unveils GDPR replacement, and publishers report slow revenue growth. Display advertising revenues were fairly static, up by 0.1 But this growth was largely driven by subscription revenues, which were up by 12.9 percent year on year.

GDPR 52

GDPR Ad Tech Media Finance 52

VideoWeek

SEPTEMBER 13, 2024

Google meanwhile maintained its position that the market it’s accused of dominating – digital display advertising on the open web – isn’t a real market. Google says that it competes with social platforms and in-app ad businesses, as well as rival ad tech businesses which operate across the open web.

Food 52

Food Ad Tech Media Agency 52

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

Header Bidding 91

Header Bidding Fill rate Ad Server Audience 91

Brid.tv

DECEMBER 21, 2022

As a Google MCM partner, it provides publishers and app developers with access to high-end ad demand from Google ADX , along with many other advertising partners. . Marketplace is mainly a video ad network , although its publishers can also make use of display advertising through formats such as banners.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

InMobi

FEBRUARY 2, 2021

Ad servers, which Google has previously defined simply as “ a platform that serves ads ,” typically sits in this middle layer in between the demand side and the supply side. In many ways, ad network is a dated term, with SSPs and exchanges replacing the ad network of old.

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52