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The WIR: TikTok Introduces Paywalled Long-Form Content, UK Unveils its GDPR Replacement, and Publishers’ Online Video Revenues Fall

VideoWeek

In this week’s Week in Review: TikTok launches Series, UK unveils GDPR replacement, and publishers report slow revenue growth. Display advertising revenues were fairly static, up by 0.1 The company cited an “industry wide decline in open-market advertising yields” as a key factor.

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The cookieless mobile world: how advertisers can stay competitive

illumin

Marketers are gearing up for the cookieless mobile era. As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes.

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Rising Trends in Programmatic Digital Marketing

MediaFuse

Rising Trends in Programmatic Digital Marketing. Programmatic has been shaping the landscape of the advertising industry for the last ten years. It wasn’t, however, until late 2017 when marketers noticed its growth and new potential. A Handfull of Facts about Programmatic Advertising. In-App Advertising.

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13 Display Advertising Trends You Can’t Ignore in 2024

Single Grain

Why should you keep an eye on display advertising trends? But advertisers shouldn’t forget about the power of display advertising. While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns.

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2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Monetize More

In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. This means that programmatic advertising is not only increasing, its booming. Take advantage of your share of this lucrative market.

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11 Native Advertising Trends that You Can’t Ignore

Single Grain

Out of all the paid media strategies in the digital marketing industry, native advertising is becoming one of the most popular. But in order to convert leads with native ads, advertisers must pay attention to the latest trends so they don’t fall behind. Work With Us What Is Native Advertising?

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AdTech in 2023: Trends, Challenges and Opportunities

Clearcode

The IAB Tech Lab launched its Seller Defined Audiences (SDA) proposal , which aims to allow publishers to create audiences and make them available to advertisers without the need for passing on a user’s identity. Related posts How the IAB’s GDPR Transparency and Consent Framework Works From a Technical Perspective (TCF 1.0

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