Remove Data Management Platform Remove Display Advertising Remove GDPR Remove Marketing
article thumbnail

How Publishers Can Make More Money With AdTech

Clearcode

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Common advertising and marketing use cases of a CDP. However, this is starting to change.

article thumbnail

Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Single Grain

Online advertising can be tricky and time-consuming, often necessitating professional assistance. But programmatic advertising streamlines the process of media buying, making it more efficient. It works much like financial markets, with transactions happening in milliseconds as soon as someone lands on a webpage.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Who Are The Key Players in Programmatic Buying?

InMobi

As real time bidding (RTB) and programmatic advertising become more popular than ever before with digital marketing professionals of all stripes for buying and selling, it helps to understand the key players in programmatic buying. DMPs are therefore an important link between advertisers and DSPs.

article thumbnail

Programmatic Advertising: Make It Part Of Your Advertising Strategy!

Lemonads

Capturing the attention of consumers, in today’s digital system, is not that easy, and creating a website with all the managing social media channels, is no longer enough. The sale works by auction and the starting price of the individual spaces is generally higher than those of an open market. ahead of time.

article thumbnail

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

If you have any questions about programmatic advertising or AdTech, then feel free to get in contact with us here. Hello everyone, my name is Michael and I’m Head of Marketing at Clearcode. In today’s video, I’m going to be explaining the complicated world of AdTech and programmatic advertising. Introduction.