Ad Beat

NOVEMBER 25, 2024

Similarly, the ads on Amazon are placed on the product pages of popular items, ranging from clothes and luggage to electronics. An ad placed on this video of Selena Gomez got a massive 52.5M impressions on an ad spend of just $1.2M! It looks like the brand is, again, targeting all types of users who could benefit from a credit card.

Impressions 95

Impressions Video Ads Brand Awareness Finance 95

Martech Series

JANUARY 26, 2023

Preciso becomes the first real-time bidding system to offer targeted display advertising campaigns specifically to small- and medium-sized merchants, through a user-friendly, plug-and-play interface. What’s more, it’s relevant to ecommerce vendors of all types, from fashion to electronics.”

eCommerce 84

eCommerce Machine Learning Display Advertising Electronics 84

Ad Beat

MARCH 6, 2024

But, from a B2C perspective, the company is best known for appliances and other electronics products. percent as of Q4 2023 … Source: Statista …and it’s also a major player in countless other consumer electronics niches, including smart TVs, refrigerators, and laptops. And they’re hardly the only advertisers to bet big on video.

Electronics 61

Electronics Display Advertising Impressions Video Ads 61

InMobi

JANUARY 21, 2022

4) Video Influences Shoppers Throughout the Purchase Cycle Most marketers are no strangers to the power of video — studies have shown that video improves the online shopping experience , better educates shoppers on a product , and that video ads have higher click-through-rates than display advertisements.

Retail 52

Retail Media Click Through Rate Video Ads 52

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. However, this is starting to change.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

MNTN

JANUARY 13, 2023

As the company plans its back-to-school campaign, the brand positioning aspect of their plan would tell them to focus on talking about protecting a student’s lockers, keeping their expensive electronics safe, or preventing pranksters from stealing their gym clothes. Programmatic Display Advertising. Create Performance Targets.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Brid.tv

APRIL 11, 2024

So it’s no surprise that the rise of digital media has led to the boom of digital advertising. In contrast to traditional media, digital (or online) media is all media that is encoded and can be viewed, distributed, or stored on digital electronic devices. What Is Digital Media?

Media 52

Media Healthcare Audience CPM 52