article thumbnail

EXCLUSIVE: Amazon Doubles Prime Video Ads to 6 Minutes Per Hour

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Connected TV News EXCLUSIVE: Amazon Doubles Prime Video Ads to 6 Minutes Per Hour More ads could mean lower CPMs, but performance could slip. However, not everyone is convinced that more inventory solves Prime Video’s challenges.

Video Ads 363
article thumbnail

Amazon Has a New Way to Prove That TV Ads Drive Sales

Adweek

Amazon wants to prove that its video ads actually work. Brand+, a new ad-targeting tool in Amazon's demand-side platform, or Amazon DSP, emerged from beta today.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How To Build a Demand-Side Platform (DSP)

Clearcode

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For?

article thumbnail

DV360 Accepts The IAB Tech Lab’s New Video Guidelines. How Will That Impact Buyer Demand For Video Ads?

AdExchanger

Buyers will soon have far more transparency into video ad inventory sold through Google’s platform. Google confirmed to AdExchanger that DV360, its demand-side platform, has already adopted the IAB Tech Lab’s new video.plcmt field in OpenRTB bid requests. How Will That Impact Buyer Demand For Video Ads?

Video Ads 128
article thumbnail

Meta ad spend up 15% last quarter as TikTok sees sharp drop

Martech

Facebook represented nearly two-thirds (64%) of spend on Meta platforms. A third (32%) of all Amazon ad investment in 4Q was in the demand-side platform (DSP), versus 68% of investment in the Amazon Ad Console. This number represents the split for brands that advertise in both the Ad Console and DSP.

CPM 116
article thumbnail

What Is a Demand Side Platform (DSP)?

SODP

While publishers will rely on supply-side platforms (SSPs) to facilitate the sale of their advertising inventory, without demand-side platforms (DSPs) these transactions wouldn’t be possible. What Is a Demand-Side Platform (DSP)? How Does a DSP Work?

article thumbnail

Roku Extols The Virtues Of Third-Party Programmatic Partnerships

AdExchanger

Although Roku doesn’t break out programmatic ad spend, it represents a growing percentage of overall video ad spend on the Roku platform, CEO Anthony Wood told investors. If anyone asks what the main theme of Roku’s Q1 earnings call was on Thursday, say: “programmatic.” And that’s no accident.