VideoWeek

JUNE 20, 2025

Meta Announces AI Video and Highlights Tools for Advertisers Meta announced new AI tools for advertisers and agencies in Cannes, including Video Generation capabilities allowing advertisers to turn multiple images into multi-scene videos, with text overlays and music. Read more on VideoWeek. Dentsu Forecasts 4.9

Demand Side Platform

VideoWeek

JULY 18, 2025

Adform Makes Airtory’s Interactive Units Available in DSP Adform, a demand-side platform (DSP), has partnered with Airtory, an ad tech company specialising in interactive ad experiences, making Airtory’s creative formats available through the DSP. billion in billings.

Ad Tech

VideoWeek

FEBRUARY 7, 2025

StackAdapt Raises $235 Million for Programmatic Expansion StackAdapt, a demand-side platform (DSP), has announced a $235 million funding raise led by Teachers Venture Growth (TVG). StackAdapt said the investment will enable the company to extend its programmatic footprint, while expanding into marketing technology.

Marketing

VideoWeek

MARCH 21, 2025

Tubi launched in the UK last year, and will now sell inventory through Nexxens supply-side platform, Nexxen SSP. This mismatch results in excess supply that isnt fully absorbed by demand. So putting video ads strategically in different locations on our home screen is part of it. We have no intention of breaking it.

Demand Side Platform

VideoWeek

MARCH 14, 2025

The news has implications for demand-side platform The Trade Desk, whose in-development CTV operating system Ventura had reportedly signed up Sonos as its first hardware client. Read more on VideoWeek.

Food

VideoWeek

APRIL 17, 2025

Sky Media Launches PMP for Live Sport with The Trade Desk Sky Media is enabling advertisers to buy TV and streaming ads through a private marketplace (PMP) for the first time, in partnership with demand-side platform (DSP) The Trade Desk.

Marketing

VideoWeek

DECEMBER 6, 2024

Teads Extends VIDAA Partnership for Exclusive Access to Home Screen Ads Teads has extended its partnership with VIDAA USA, a smart TV operating system (OS), which grants the video ads business exclusive access to VIDAAs native CTV home screen ads. This collaboration will help us drive environmental change at scale.

Advertising

Adweek

JUNE 11, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Connected TV News EXCLUSIVE: Amazon Doubles Prime Video Ads to 6 Minutes Per Hour More ads could mean lower CPMs, but performance could slip. However, not everyone is convinced that more inventory solves Prime Video’s challenges.

Video Ads

Adweek

JANUARY 27, 2025

Amazon wants to prove that its video ads actually work. Brand+, a new ad-targeting tool in Amazon's demand-side platform, or Amazon DSP, emerged from beta today.

Demand Side Platform

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For?

Demand Side Platform

AdExchanger

MARCH 22, 2024

Buyers will soon have far more transparency into video ad inventory sold through Google’s platform. Google confirmed to AdExchanger that DV360, its demand-side platform, has already adopted the IAB Tech Lab’s new video.plcmt field in OpenRTB bid requests. How Will That Impact Buyer Demand For Video Ads?

Video Ads

SODP

JUNE 27, 2023

While publishers will rely on supply-side platforms (SSPs) to facilitate the sale of their advertising inventory, without demand-side platforms (DSPs) these transactions wouldn’t be possible. What Is a Demand-Side Platform (DSP)? How Does a DSP Work?

Demand Side Platform

AdExchanger

APRIL 25, 2024

Although Roku doesn’t break out programmatic ad spend, it represents a growing percentage of overall video ad spend on the Roku platform, CEO Anthony Wood told investors. If anyone asks what the main theme of Roku’s Q1 earnings call was on Thursday, say: “programmatic.” And that’s no accident.

Demand Side Platform

Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? A negligibly small portion of the [online video] landscape meets this new industry standard.

Video Ads

Digiday

JULY 2, 2024

While exact details remain unclear, a gap has seemingly been narrowed over how video advertising inventory is represented, even after an earlier July 1 deadline. Last month, the industry’s largest demand-side platform began notifying buyers, informing them it was considering moves to limit access to Yahoo’s inventory.

Demand Side Platform

Digiday

OCTOBER 24, 2024

Earlier this week, Spotify confirmed it is piloting its own ad exchange or supply-side platform to enhance its revenue margins further as it turns a profit for the first time. Spotify is piloting an SSP, Spotify Ad Exchange (SAX), focused on video ads to scale its automated advertising solutions , according to an Oct.

Ad Tech

Clearcode

SEPTEMBER 20, 2023

In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? What Is a Demand-Side Platform and What Is It For? But with this has also come a need to look for cutting costs.

Demand Side Platform

illumin

JULY 2, 2021

The post Most Viewed Video Ads: Pride 2021 appeared first on AcuityAds Inc. From recoloured rainbow logos to special product editions and tailored advertising campaigns, brands increasingly incorporate Pride as an integral part of their inclusive marketing strategies. But just because brands are […].

Video Ads

illumin

JULY 9, 2021

The post Most Viewed Video Ads: 4th of July 2021 appeared first on AcuityAds Inc. As Americans move forward from the turmoil of 2020 due to the pandemic, Independence Day returns to “normal” for the first time since COVID-19. After a somewhat divisive 2020, much focus was placed on what separates Americans. […].

Video Ads

MNTN

MARCH 19, 2024

Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory. Advertisers who use a DSP will buy ad impressions from an ad exchange for a predetermined bid price. Are Amazon Ads Programmatic?

Advertising

Monetize More

DECEMBER 13, 2022

When it comes to video monetization, Pod Bidding is a force to be reckoned with. It’s hard to come across an HTML5 video player that doesn’t support the format. In fact, Pod Bidding is easily the most widely used video ad format for publishers and live streamers alike. How to customize an ad pod?

Video Ads

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network

illumin

JUNE 22, 2021

The most viewed video ads from Father’s Day in 2021 demonstrate a consistent overall upward growth trend in online consumption of video content during the pandemic. By contrast, cumulative video viewership for this year’s top 10 Mother’s Day ads drove 35% higher viewership (up 66% year over year).

Video Ads

Brid.tv

NOVEMBER 8, 2022

Let’s dig deeper into what programmatic advertising is, how it works, and how your video business can thrive using programmatic ads. What Is Programmatic Video Advertising. Programmatic advertising is a method of buying and selling ad real estate in real time using a software solution such as a programmatic ad network.

Advertising

Clearcode

AUGUST 4, 2022

What’s the Difference Between Self-Serve and Managed Ad Campaigns? Most demand-side platform (DSP) vendors will offer two main ways to run campaigns — self-serve or managed services. Which Types of Companies Can Build Self-Serve Advertising Platforms? Reporting Dashboard.

Advertising

Basis

NOVEMBER 2, 2022

Addressable TV is content in which advertisers can place video ads that target specific audiences, as well as track and measure the results of said ads. Addressable video-on-demand describes the marriage of addressable TV and video on demand. Learn more about demand-side platforms.

Advertising

Single Grain

AUGUST 13, 2019

Product Display Ads Cost. You don’t need to sell your products on Amazon in order to be able to buy display ads. There are two options : Self-service Amazon DSP (“demand-side platform”) users can buy and manage their own display campaigns. Video Ads Cost. Get A Free Consultation. Rent or buy now.

Video Ads

Adtelligent

JULY 19, 2022

However, as dictated by the industry standards, it is advisable for mobile ads not to take up more than 30% of the screen space. Mobile banner ads are small rectangular advertising images usually depicted at the screen’s top or bottom. Mobile video ads are video ads that have been adjusted for mobile screens.

Advertising

Monetize More

MAY 30, 2023

Focuses on ensuring ad quality and preventing malware and ad fraud. TripleLift Specializes in in-app video ads and native video placements that match the look and feel of apps. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. What is a mobile ad network?

Ad network

VideoWeek

SEPTEMBER 29, 2023

VideoWeek would like to thank our category partners, PubMatic, Vevo and Publica, and offer our congratulations to all the winners and nominees for their forward-thinking work driving the evolution of the industry.

Ad Server

Brid.tv

NOVEMBER 1, 2022

Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. In turn, the ad exchange forwards the offer to a demand-side platform , which tailors to advertisers, and creates an auction for the real estate. Sell-Side vs. Buy-Side Programmatic Platforms.

Header Bidding

Basis

FEBRUARY 28, 2023

By automatically serving ads in real-time through a demand side platform (DSP), advertisers can create better, richer, more relevant brand experiences for consumers across screens and devices. Advertisers simply need to provide an image, headline, description, and click-through URL.

Native Advertising

InMobi

MAY 12, 2016

InMobi Exchange is bringing powerful in-app video to brands at scale. Today, we announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engagement mobile video ad formats across in-app programmatic inventory.

Demand Side Platform

Brid.tv

NOVEMBER 4, 2022

Video advertising has been gaining popularity at an incredible speed in the last decade or so. With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. So Which Is Better?

Header Bidding

Smart-Hub

JUNE 17, 2024

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). Marketers only need to set up the campaign; the platform does the rest. How to measure the success of programmatic mobile ads?

Demand Side Platform

Single Grain

JULY 20, 2021

Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. The main components of the programmatic ecosystem are: DSP (Demand-Side Platform) is a programmatic platform that helps advertisers buy targeted impressions from publishers in real time.

Advertising

VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.

Video Ads