Demand Side Platform, Manufacturing and Media

How Amazon Ads Is Reshaping Contextual Advertising

AdExchanger

JANUARY 17, 2023

The media landscape is changing thanks to the looming phaseout of third-party cookies and changes being made by smartphone manufacturers. The largest demand-side platforms, meanwhile, are each tackling addressability differently.

Demand Side Platform

Demand Side Platform Manufacturing Advertising Cookies

Column6 Launches Global Partnership with FreeWheel and its Beeswax Technology to Help Advertisers Reach More Connected TV Audiences Across the Americas

Martech Series

OCTOBER 25, 2022

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., Column6, an innovative connected TV (CTV) platform, announced it has integrated FreeWheel’s Beeswax bidder technology to optimize campaigns across Column6 supply. Latin America, and Canada.

Demand Side Platform

Demand Side Platform Audience Manufacturing Advertising

Walmart Ramps Up Ads Business with $2.3 Billion Vizio Acquisition

VideoWeek

FEBRUARY 20, 2024

US retailer Walmart has announced it will acquire Vizio, a Smart TV manufacturer, in a deal worth $2.3 And although Walmart started as a brick-and-mortar retailer, it is increasingly moving into retail media and digital advertising, having invested heavily in its media business, Walmart Connect. per share in cash.

Demand Side Platform

Demand Side Platform Retail Electronics Manufacturing

As Walmart adds TikTok, Snap, Roku and others to its marketplace, GroupM evaluates the whole sector

Digiday

SEPTEMBER 20, 2022

A clear indicator of a media segment’s growth potential is how many agencies pay close attention to it. The second most important e-commerce and retail media player behind Amazon, Walmart Connect struck partnerships with both Snap and TikTok to offer their ad avails through its demand-side platform.

Demand Side Platform

Demand Side Platform Retail Manufacturing Media

SPO Program Planning in the Programmatic CTV World: Why You Should Start Now

InMobi

APRIL 12, 2021

As connected TV (CTV) viewership rises, so does programmatic CTV media buying. In the CTV space, however, just about every smart TV and set-top box manufacturer has their own CTV OS that come with its own nuances, especially around tracking and measurement. This means that reselling is common.

Demand Side Platform

Demand Side Platform Manufacturing Ad network Ad Tech

Digiday’s naughty and nice list for 2022

Digiday

DECEMBER 20, 2022

Digiday compiled a list of who’s been naughty and who’s been nice in this year’s digital media landscape, a list of pugnacious billionaires, privacy crusaders, sustainability advocates, and those that up-end orthodoxy. Who’s been naughty? A scenario that would (surely) result in thousands more looking for employment.

Ad Tech

Ad Tech Demand Side Platform Media GDPR

Future of TV Briefing: Smart TV makers seek to steal the screen

Digiday

JANUARY 10, 2023

This week’s Future of TV Briefing looks at how Roku’s push into the smart TV manufacturing business reflects the changing state of the connected TV market. As evidence of how the global CTV platform picture differs from the U.S. The platform has also increased its targeting options beyond broad, demographic-based targeting.

Manufacturing

Manufacturing Demand Side Platform Agency Fashion

A quick guide to in-game advertising, the next game changer for marketers

illumin

DECEMBER 14, 2023

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

Advertising

Advertising Marketing Banner Pop-Up

A quick guide to in-game advertising, the next game changer for marketers

illumin

DECEMBER 14, 2023

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

Advertising

Advertising Marketing Banner Pop-Up

The WIR: OpenAI Unveils a Text-to-Video Tool, TF1 Reports an Ad Market Rebound, and The Independent Enters Talks to Run BuzzFeed in UK&I

VideoWeek

FEBRUARY 16, 2024

But the impressive content demonstrated by the demo shows that a future in which quality video can be quickly created and cheaply – by both media companies and creative agencies – may not be too far away. Also this week, The Trade Desk began extending OpenPath, its supply-path optimisation (SPO) product, to CTV media owners.

Marketing

Marketing Media Entertainment Agency

The WIR: RTL Reports Ad Downturn, Group Black Bids $400 Million for Vice, and Azerion Co-CEO Steps Down

VideoWeek

MARCH 17, 2023

Group Black Makes $400 Million Bid for Vice Media Group Black, a business which invests in Black-owned media companies, has submitted a $400 million bid to buy Vice Media, the Wall Street Journal reported this week. Vice Media has been seeking a buyer to help it out of tough financial straits. Read more on VideoWeek.

Non-Profit

Non-Profit Media Ad Tech Demand Side Platform

Marketers find first-party strategies easier said than done

Digiday

OCTOBER 9, 2022

One source, who works inside the media department of a global gaming company explained some of the dynamics at play to Digiday. So before me and you even get excited about taking a data segment pushing into the demand side platform to be bought. Meanwhile, in the U.S., ” The rise of second-party data.

Marketing

Marketing Demand Side Platform Retail Data Management Platform

The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

VideoWeek

FEBRUARY 23, 2024

Top Stories Vice Cuts Hundreds of Jobs and Plans to Shutter its Website Vice Media is planning to cut hundreds of jobs, and to stop publishing content on its website, as it looks to cut costs. The media business, once valued at $5.7 billion, filed for bankruptcy last May, and was bought by Fortress Investment Group. per share in cash.

Ad Tech

Ad Tech Pop-Up Retail Media

The WIR: NBCU’s Linda Yaccarino in Talks to Become Twitter CEO, Meta Launches an AI Sandbox for Advertisers, and Jeff Green Compares SPO Drama to Reality TV

VideoWeek

MAY 12, 2023

In this week’s Week in Review: Linda Yaccarino is reportedly set to take the top job at Twitter, Meta Launches an AI sandbox, Jeff Green says SPO drama is mostly manufactured, and Disney rethinks its streaming strategy. Activate allows buyers to carry out non-bidded direct deals on PubMatic’s programmatic platform.

Advertising

Advertising Entertainment Media Non-Profit

The WIR: RTL sees Streaming Growth Alongside Ad Declines, Twitter’s Periscope Resurfaces, and IAB Charts Strong Growth for Digital Video Advertising

VideoWeek

MAY 5, 2023

Twitter already broadcasts some live content, for a mix of media companies which want to stream live events, and advertisers which want to run live shopping events. This sharp growth was double the pace of growth of digital media as a whole, according to the IAB. But live streaming isn’t available for regular users.

Advertising

Advertising Ad Tech Video Ads Machine Learning

What Is an Ad Exchange?

SODP

MAY 30, 2023

Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. A publisher could be a: Website owner App developer Social media platform Video streaming service Those that want to buy these ad spaces are called advertisers. Ads are an integral aspect of online life. How Does an Ad Exchange Work?

Ad Exchange

Ad Exchange Ad Inventory Ad network Ad Space

The WIR: Netflix Joins the Upfronts, The Trade Desk Launches a First-Party Data Hub, and Publishers Report Worries for 2023

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. Origin Requests TV Spot Records for Cross-Media Measurement. billion hours were streamed in 2022, alongside 8 billion social media impressions.

Ad Tech

Ad Tech Media Agency Advertising

Everything You Wanted to Know About SmartHub in 1 Guide

Smart-Hub

JANUARY 4, 2023

White Label ad exchange is a programmatic advertising exchange platform manufactured by an ad tech vendor, purchased and labeled by another enterprise. WL platforms can be easily compared to already existing programmatic platforms; the difference is that such a platform, in fact, is the property of the brand.

Banner

Banner Pop-Up Video Ads Ad Exchange

The WIR: Enders Predicts Big Slide in UK Broadcaster Viewing, ITV Offers Free Outcome Measurement, and ProSieben Reignites Interest in Sky Deutschland

VideoWeek

MAY 26, 2023

MRC accreditation represents the pinnacle of quality and transparency in digital media measurement,” said Kevin Alvero, Chief Compliance Officer at IAS. ” Such metrics could include social media mentions and online conversations generated by a campaign. . Read more on VideoWeek.

Viewability

Viewability Non-Profit Agency Ad Tech

The WIR: Broadcaster Earnings Hint at Slowing TV Ad Revenues, WFA Warns of “Worst Ever” Talent Crisis, and Seedtag Raises Over $250 Million

VideoWeek

JULY 29, 2022

Streaming hardware manufacturer Roku also reported a “significant slowdown” in TV ad spend during the quarter. Major areas of talent shortage identified by the research were in data and analytics, eCommerce/retail media, and measurement. The drops aren’t necessarily as bad as they first seem. The Week in Tech.

Ad Tech

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AdTech Trends

How Amazon Ads Is Reshaping Contextual Advertising

Column6 Launches Global Partnership with FreeWheel and its Beeswax Technology to Help Advertisers Reach More Connected TV Audiences Across the Americas

Trending Sources

Walmart Ramps Up Ads Business with $2.3 Billion Vizio Acquisition

As Walmart adds TikTok, Snap, Roku and others to its marketplace, GroupM evaluates the whole sector

SPO Program Planning in the Programmatic CTV World: Why You Should Start Now

Digiday’s naughty and nice list for 2022

Future of TV Briefing: Smart TV makers seek to steal the screen

A quick guide to in-game advertising, the next game changer for marketers

A quick guide to in-game advertising, the next game changer for marketers

The WIR: OpenAI Unveils a Text-to-Video Tool, TF1 Reports an Ad Market Rebound, and The Independent Enters Talks to Run BuzzFeed in UK&I

The WIR: RTL Reports Ad Downturn, Group Black Bids $400 Million for Vice, and Azerion Co-CEO Steps Down

Marketers find first-party strategies easier said than done

The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

The WIR: NBCU’s Linda Yaccarino in Talks to Become Twitter CEO, Meta Launches an AI Sandbox for Advertisers, and Jeff Green Compares SPO Drama to Reality TV

The WIR: RTL sees Streaming Growth Alongside Ad Declines, Twitter’s Periscope Resurfaces, and IAB Charts Strong Growth for Digital Video Advertising

What Is an Ad Exchange?

The WIR: Netflix Joins the Upfronts, The Trade Desk Launches a First-Party Data Hub, and Publishers Report Worries for 2023

Everything You Wanted to Know About SmartHub in 1 Guide

The WIR: Enders Predicts Big Slide in UK Broadcaster Viewing, ITV Offers Free Outcome Measurement, and ProSieben Reignites Interest in Sky Deutschland

The WIR: Broadcaster Earnings Hint at Slowing TV Ad Revenues, WFA Warns of “Worst Ever” Talent Crisis, and Seedtag Raises Over $250 Million

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