Martech Series

JUNE 30, 2022

Company Reaches 200 Customers, Attracts Vibrant Open Source Community of 10,000s, and Enters Phase of Acceleration and Growth Fueled by Capital from NEA, Atlantic Bridge, and Others. Other Noteworthy Snowplow customers and adopters include: Charlotte Tilbury. Thanks to this, Software.com’s user base has grown 250%. MassMutual.

Machine Learning 72

Machine Learning MarTech Impressions Marketing 72

Kevel

APRIL 3, 2022

April 2022 - Kevel, a leading ad API infrastructure platform used to build custom ad platforms, launches an Ad Platform Academy to aid ad publishers in quickly and effectively launching their ad businesses. Customers like Ticketmaster , Yelp , Strava , Klarna , and many more have already launched successful ad platforms on Kevel.

Education 52

Education Retail Advertising Marketing 52

Kevel

MARCH 14, 2022

Define your ideal customer. We recommend creating an ideal customer persona before sending your first email. Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for sponsored listings , internal promotions , native ads , and more - so you can drive new revenue and take back the Internet.

Advertising 52

Advertising Retail ROI Audience 52

Kevel

MARCH 23, 2022

Advertisers care about promoting their products to their target customers (demographics, psychographics, interests, and so on). As mentioned, advertisers want to reach their target customers. This hyper targeting is valuable to advertisers, as it allows them to get closer to their ideal customers. Take WeTransfer.

Banner 52

Banner Audience ROI Retail 52

Kevel

APRIL 17, 2022

Custom event engagements and engagement rates. Such insights help advertisers understand what phrases potential customers are using and which ones resonate. Customers like Ticketmaster , Yelp , Strava , Mozilla, and many more have already launched successful ad platforms on Kevel. Audio cost per completion.

Impressions 52

Impressions CPM Retail Conversion 52

Kevel

MARCH 23, 2022

Audience: With ad products across Gmail, Google.com, YouTube, and a network of millions of publishers, Google provides an unparalleled ability to reach custom audiences, even down to specific sites and YouTube channels. Customers like Ticketmaster , Yelp , Strava , Mozilla, and many more have already launched successful ad platforms on Kevel.

Banner 52

Banner Audience Video Ads Brand Awareness 52

Kevel

MARCH 28, 2022

Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for sponsored listings , internal promotions , native ads , and more - so you can drive new revenue and take back the Internet. Customers like Ticketmaster , Yelp , Strava , Mozilla, and many more have already launched successful ad platforms on Kevel.

CPC 52

CPC CPM CPA Impressions 52