Automatad Inc.

OCTOBER 26, 2023

Implement video header bidding Video header bidding is a smart way for website owners to boost their ad earnings. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. Is header bidding suitable for all websites?

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Brid.tv

NOVEMBER 4, 2022

One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. But what is header bidding exactly, and do you really need it in order to monetize content? Table of Contents What Is Video Header Bidding? How Does Video Header Bidding Work?

Header Bidding 73

Header Bidding Ad Server Video Ads Ad Exchange 73

Ad Monsters

FEBRUARY 16, 2023

This has only been further compounded by the emergence of ‘Header Bidding,’ which offers a more streamlined and efficient way for publishers to monetize their inventory and for advertisers to reach their desired audience. What Is Header Bidding and How Does It Work?

Header Bidding 97

Header Bidding Ad Server Ad Inventory Ad Exchange 97

MediaFuse

NOVEMBER 14, 2016

Impressions filled. Response Time (header bidding only). Since it takes fill rate into account, this metric should be calculated manually using this formula: CPM = Revenue/(TOTAL IMPRESSIONS/1,000). Helpful tool for CPM calculation can be found here. Example “Demand Source A”: 10,000,000 impressions seen.

Header Bidding 52

Header Bidding Ad Server CPM Fill rate 52

Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Monetize More

MARCH 9, 2023

Ad RPM Ad RPM or the ad revenue per one thousand impressions, is calculated by dividing your estimated revenue by ad impressions and then multiplying by 1000. Bloggers: Bloggers like Adam Enfroy and Clever Girl Finance increased their Ad RPM and Page RPM via affiliate marketing. Instead, they’re not counted at all.

Click Through Rate 52

Click Through Rate Impressions Header Bidding CPM 52

Automatad Inc.

NOVEMBER 8, 2023

Advertisers could be brands, service providers, and performance marketers. You will have more control over the inventory, perform direct relationships with premium advertisers, and get high CPMs for impressions. This type of deal guarantees high CPM and is suitable for websites with very high digital footfall.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Brid.tv

NOVEMBER 18, 2022

There are many steps and parties in the ad buying and selling process, and a header bidding wrapper is one of them. In today’s blog post, we tackle header bidding wrappers, the technology behind them, and how to choose the right one for your business. hide ] What Is a Header Bidding Wrapper?

Header Bidding 77

Header Bidding Real Estate CPM Ad Inventory 77

InMobi

SEPTEMBER 19, 2018

Technologies like in-app header bidding and real-time bidding are involved, sure, but many app publishers often have questions about the specifics. In particular, one question we often here a lot concerns the price of in-app ads and how pricing within in-app bidding really works. The first way is a stated CPM.

CPM 52

CPM Ad network Header Bidding Impressions 52

Monetize More

NOVEMBER 24, 2022

mobile interstitial ad sizes) have been proven to be better at capturing the user’s attention and paying the best CPM rates, but publishers should be careful with intrusive ad formats in 2022 on both mobile and desktop versions of their sites. 27% of all ad impressions is this medium banner. More mobile ad unit sizes to consider.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Brid.tv

AUGUST 29, 2022

Yield optimization tools can include audience targeting, frequency capping, adjusting CPM floors, and more. Google ADX is the biggest ad exchange on the market right now, with the top-tier premium inventory at some of the highest CPMs. Yield optimization is, then, the process of adjusting said advertisement to maximize income.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. AdSense may be the market leader, but there are many competitors and Google AdSense alternatives that can provide good eCPMs and supplement ad revenue. Whatever the reason, all is not lost.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Brid.tv

DECEMBER 21, 2022

What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Header Bidding Support. Header bidding is by far the most efficient method of trading ad space. Google AdMob 2.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Monetize More

AUGUST 26, 2022

The status of your traffic has everything to do with the effectiveness of your marketing efforts, and it isn’t always as clear-cut as more traffic equals more sales. CPM – Cost per thousand impressions, the amount an advertiser expects to pay per 1,000 impressions. The key to generating consistent ad revenue flow.

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Monetize More

AUGUST 26, 2022

The status of your traffic has everything to do with the effectiveness of your marketing efforts, and it isn’t always as clear-cut as more traffic equals more sales. CPM – Cost per thousand impressions, the amount an advertiser expects to pay per 1,000 impressions. The key to generating consistent ad revenue flow.

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. The Trade Desk launched a direct-to-publisher bidding solution named OpenPath to minimize Google’s unfair advantage in programmatic advertising. Canadian Marketing Association Highlights the Negative Impact of GDPR.

GDPR 52

GDPR Cookies Header Bidding Impressions 52

Automatad Inc.

JANUARY 26, 2023

Share Tweet Share RPM, CPM, or CTR – you love and hate these metrics simultaneously, don’t you? Especially mid-market publishers find it almost impossible to increase page RPM consistently. Impression RPM: This is the revenue generated per thousand ad impressions. What Is Page RPM? And that’s the whole point.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Clearcode

JULY 24, 2023

The software connects publishers with multiple ad exchanges, demand-side platforms, and ad networks, enabling them to sell their advertising impressions to a broader pool of potential buyers and helping them to understand audience insights deeply. The winning bid is then sent back to the website, where the ad is shown to the user.

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% Ad networks are also used similarly, but it serves as a mediator that offers advertisers previously unsold impressions from different sources.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. There is no other contender with higher CPM rates than Google. Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. These networks do the work for you.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Brid.tv

AUGUST 23, 2022

You can also track the performance of these ads and optimize them to get the highest CPMs. With so many good options on the market, it can be difficult to make the final decision. Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. Google ADX.

Header Bidding 82

Header Bidding Advertising Ad Exchange Video Ads 82

Brid.tv

NOVEMBER 1, 2022

With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. There are many major industry players on the market, and each comes with its own set of features and tools. The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. Now that header bidding-like platforms are becoming available in the mobile app space, the technology is poised to help app developers and publishers see similar benefits.

Fill rate 52

Fill rate Header Bidding Banner Click Through Rate 52

Monetize More

MAY 30, 2023

Requires a large amount of monthly impressions for access. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads. In-App Ads are the hottest form of app advertising on the market right now with an app install ad revenue of more than $7 billion.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

OCTOBER 18, 2022

In 2021 alone, revenue from video marketing reached over $27 billion. Through Xandr, publishers can get access to one of the top ad exchanges in the industry, with more than 10 million daily impressions, to monetize their content and maximize returns for each impression. Find out more about Xandr here.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Smart-Hub

JANUARY 23, 2023

The main features: targeting specific sites, keywords on pages, devices, geography, browsers, the use of audience segments, remarketing, and the ability to automatically optimize for a given KPI (CPM, CPC, CPV, CPA). Based on the data from the DMP, the DSP understands which impressions are worth buying for which users.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Clearcode

APRIL 26, 2022

Hello everyone, my name is Michael and I’m Head of Marketing at Clearcode. For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. Introduction.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Digiday

JUNE 8, 2022

Privacy-friendly identifiers allow publishers to rely on user-volunteered first-party data – such as email addresses, names, clicks and more – in larger, more open markets without compromising user privacy. Based on an interview with Steve Silvers, Neustar’s svp and gm of marketing solutions – identity. Deep dives into the IDs.

First-Party Cookies 66

First-Party Cookies Cookies Header Bidding Ad Tech 66

Brid.tv

SEPTEMBER 26, 2022

Now, it’s time to comb through some of the biggest market players and choose the platform that fits all your needs. Payment Model Minimum Traffic CPM, CPC, CPA 5 Million Monthly Active Users. Payment Model Minimum Traffic CPM 100,000 Monthly Active Users. Payment Model Minimum Traffic CPM N/A. Google ADX.

Ad network 52

Ad network CPC CPM CPA 52

Monetize More

FEBRUARY 8, 2023

Every programmatic ad management partner butters you up with marketing gimmicks stating you can make more ad revenue with us. However, open-market ad spending should be one of the pieces to your website’s ad monetization pie. Our one-line ad code for the header-bidding implementation is here to the rescue!

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Monetize More

MAY 19, 2022

What’s the 411 on viewable cost-per-thousand impressions (vCPM)? vCPM also known as viewable CPM is the abbreviation for cost per thousand viewable impressions. What counts as a Viewable Impression? Viewable CPM: why do you need to pay attention to this metric? vCPM vs CPM. vCPM Definition.

Viewability 52

Viewability CPM Impressions Header Bidding 52

PubMatic

JUNE 20, 2023

Market maturity is one contributor, and all attendees had plans to significantly grow their user bases, but ad formats are also a key factor. We have seen programmatic buyers running programmatic guaranteed (PG) or private marketplace (PMP) deals who are willing to pay the same or a higher CPM than the CPMs secured via direct sales.

CPM 57

CPM Non-Profit Ad Server Agency 57