Marketing Dive

JULY 28, 2025

Alamy Dive Brief: Publicis Groupe has acquired the marketing agency Bespoke Sports & Entertainment, according to news shared with Marketing Dive. Published July 28, 2025 Peter Adams Senior Reporter post share post print email license Sign and logo on Publicis headquarters in Paris, France, on Nov.

Marketing

Marketing Dive

JUNE 12, 2025

s commitment to entertainment marketing. balances entertainment, purpose to tap into a TikTok trend By Chris Kelly • Jan. Skin launched its largest brand campaign to date, “Divine Skintervention,” starring comedian Megan Stalter as a “Sinfluencer” who encourages consumers to commit skin care sins like sleeping in makeup.

Cookies

Marketing Dive

JULY 31, 2025

Dive Insight: “Project Runway” has moved to Disney, offering marketers multi-platform reach across Freeform, Disney+ and Hulu as well as a chance for the media and entertainment company to showcase its advertising business.

Cookies

Marketing Dive

JULY 17, 2025

By Chris Kelly • July 8, 2025 Latest in Brand Strategy How Sun Bum’s loyalty program leaves ‘punch card land’ and builds community By Chris Kelly How CeraVe built a $2B brand by blending education and entertainment By Chris Kelly Inside US Bank’s ad integration with Netflix’s ‘Happy Gilmore 2’ By Chris Kelly Pacsun spotlights mall culture for denim (..)

Cookies

Playwire

MARCH 10, 2025

Key Points Floor price optimization delivers immediate results: segment by device type (desktop floors 10-30% higher than mobile), implement day-parting (15-25% higher during peak hours), and test incremental increases systematically Quality trumps quantity for demand partners: regular ad performance audits, partner-specific timeout settings (800-1000ms (..)

Header Bidding

Marketing Dive

AUGUST 7, 2025

AI is replacing search; its the way that people access and consume information today, and Tex delivers on that in an entertaining way,” said Lee Applbaum, president and CEO of Texas-based Round 2 Spirits, the creator of Weber Ranch Vodka, in the release. “As The effort is also inspired by AI’s growing dominance over traditional search. "AI

Retail

Marketing Dive

JULY 17, 2025

By Peter Adams and Chris Kelly • Feb. 10, 2025 Spencer Platt via Getty Images Deep Dive How CMOs tackled challenges in H1 2025 — and what they must do next Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of challenges like trade wars and artificial intelligence.

Food

Marketing Dive

AUGUST 11, 2025

The official announcement aligns with the unit’s latest release, a documentary chronicling the 2024 Little League World Series that was produced in partnership with Imagine Entertainment and MLB Studios.

Cookies

Adweek

JULY 15, 2025

NBCUniversal did not disclose details around total dollar volume or CPMs (cost per thousand viewers reached). This is the third consecutive year that NBCU didn’t reveal CPM details. The growth was fueled by sports and live events, which included the addition of the NBA, as well as the growth of Peacock.

Entertainment

Exchange Wire

FEBRUARY 1, 2024

Snack Media, a leading digital publishing company in sports and entertainment, proudly announces the strengthening of its partnership with Pubstack, the ad management platform solution for publishers. This expansion, marking the continuation of a fruitful collaboration that began in 2022 [.]

CPM

Ad Monsters

NOVEMBER 2, 2022

The CPM does not falter. Compared to third-party cookies, there is a 78% CPM gap for cookieless assets across all advertising verticals. . These include auto, entertainment, finance, food & drink, insurance, pharma/OTC, retail, tech, telecom, and travel. No drastic change in purchasing.

Cookies

MNTN

APRIL 6, 2023

A Hub Entertainment Research study revealed that the majority (57%) of viewers would rather watch ads and pay $4 to $5 less per month for a streaming service. Ultimately, this will affect those who don’t have the budget for their own full subscription, but lower-cost ad-supported offerings are making it more affordable to the masses.

CPM

Monetize More

JUNE 28, 2022

This disparity is also evident across genres; for example, gaming apps earn roughly $22k per day, whereas entertainment applications earn only $3090. Structure of CPM Pricing. A CPM pricing model determines revenue. CPM is an abbreviation for cost per mille (thousand) initial impressions. Related Read: [link].

CPM

Martech

OCTOBER 22, 2021

Jagran runs and manages premium sites for news and current events, entertainment and education. Any drops in CPM that occurred were never satisfactorily explained to them. He wanted to increase video ad revenue by taking full control of Jagran’s video ad serving infrastructure. . A lack of transparency.

Video Ads

Ad Monsters

JANUARY 11, 2023

They want entertainment without being dependent on subscription services. Michelle Swanston, VP Data Marketplace, Media & Entertainment Vertical, TransUnion. The volume and publisher CPM rates for podcasting will continue to rise in 2023, with programmatic podcast advertising again leading all other audio channels.

Entertainment

Digiday

NOVEMBER 13, 2022

We need] to create economies of scale to get to a more transparent place, with more efficiency for our accounts in the form of CPM savings and take rate reductions,” Stone told Digiday. Horizon’s other clients include Corona, Geico and STX Entertainment. Horizon Media wields some $9.5

Media

Brid.tv

DECEMBER 20, 2022

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. CPM , also known as cost per mille , is a pricing system that measures the cost of an ad for every 1,000 views it gets.

Advertising

Digiday

JANUARY 29, 2023

Media companies serving in-cinema advertising aren’t just competing with each other, they’re competing with a plethora of new entrants, with CTV growth, Netflix introducing an advertising tier, and TikTok competing for consumers’ entertainment time,” said Chickering.

Video Ads

VideoWeek

SEPTEMBER 2, 2022

Ad buyers said the company is seeking to charge advertisers approximately $65 CPM, substantially higher than most other streaming platforms, the Wall Street Journal reported. 1’s Seven.One Entertainment Group. Havas Entertainment Wins Rémy Cointreau’s UK and Ireland Media Duties. 1 Joint Venture.

Non-Profit

Paleo AdTech

JUNE 27, 2024

Living in Israel as a kid, he tried to start a babysitting and tutoring syndicate and then a short-lived text-based news-and-entertainment alert company he called 24Go. It charges a CPC (which varies from pennies to dollars per click) or sometimes a CPM and shares some of the revenue with publishers. Adam was always self-directed.

CPC

Digiday

JANUARY 24, 2023

In turn, this discourages high-quality advertisers from buying inventory and impacts CPM and overall revenue. One of the pain points for ad filtering is miscategorization, which may allow bad ads — such as a cryptocurrency ad labeled as an entertainment campaign — to slip through filters.

Clickbait

RevX

OCTOBER 5, 2021

This season is all about sports and entertainment. Popular Posts Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes. Contact our app experts at RevX.

Advertising

Digiday

JULY 27, 2022

According to Operative’s STAQ Benchmarking Data, the first week of June 2022 had an average CPM of $1.58, nearly $0.20 lower than the average CPM the same week in 2021. By the first week of July, however, average CPMs fell to $1.41, the second lowest CPM of the year after the week of January 2, 2022.

Media

Basis

OCTOBER 6, 2023

In a society where multitasking is the norm, podcasts offer a blend of information, entertainment, and advertising that weaves seamlessly into people’s daily routines. Generally speaking, the average cost per mille (aka CPM, or cost per 1,000 listeners) of a 30-second podcast ad is around $18, and a 60-second ad averages $25.

Advertising

AdvertiseMint

AUGUST 13, 2023

With its predominantly young user base, it’s become a hub for creative expression and entertainment. This can increase costs per click (CPC) or impression (CPM). Cost per mille The cost charged by the channel for displaying 1,000 ad impressions is also known as CPM.

Click Through Rate

Digiday

NOVEMBER 6, 2022

We’re not looking at vanity CPM, we’re not worried about the media arbitrage that we’re participating in, and pushing dollars to this player and that player. Clients that would not be great for us: if all you are worried about is a CPM … A lot of clients are unwilling to have that more in-depth, business-oriented conversation.

Media

Automatad Inc.

OCTOBER 27, 2023

Despite the high CPM that video ads possess, the RPM of a single page will be low due to the restricted demand for video inventory. The content ranges from informational videos to entertainment videos. Along with placing video ads, you need to optimize certain factors of ads to get high CPM, CTR, and CPAs for video ad slots.

Header Bidding

Lemonads

AUGUST 30, 2020

Let’s get a better view: As we can notice from the stats above, Taboola has better usage coverage in more website categories, especially in Arts & Entertainment, Computers Electronics & Technology, News & Media, and Games. But let’s see more! Most advertisers bid around $0.5 RevContent Average RPM is between $0.5

CPC

Digiday

SEPTEMBER 5, 2022

Which, at an asked-for $65 CPM in this soft market, will surely drop in this soft market. The media and entertainment category is the largest spender, accounting for 24% of total H1 ad spend, or about $1.1 Buyers just say they need to lay out the positives and negatives for clients, and let them decide. Antoinette Siu.

Media

Digiday

FEBRUARY 26, 2023

The company analyzed some 1 trillion impressions across 240 million installs in the last year across five verticals – gaming, e-commerce, finance, entertainment and dating/social. For entertainment, especially on Android devices, native ads were the most cost-effective. Videos work well for showing the user experience. versus $10.13

Media

Lemonads

DECEMBER 23, 2020

RTX focuses on mainstream traffic and the verticals that tend to produce the best results include app installs, gaming, entertainment, dating, fashion, automotive, Nutra, healthcare, sports, leisure, travel, and retail, just to name a few. Cost Per Mille (CPM) CPM is another staple in the world of affiliate marketing.

Affiliates

Digiday

DECEMBER 6, 2022

Rhett and Link’s media empire: The creator duo parlayed their YouTube stardom into creating a media company called Mythical Entertainment that Spotify, Roku and Candle Media are in talks to invest in, according to The New York Times. out-stream) over pricier ad products geared toward brand awareness campaigns (ex. in-stream).

Video Ads

Lemonads

SEPTEMBER 18, 2020

AdsKeeper helps publishers monetize their ad inventory by displaying original content recommendations in the sidebar, meanwhile, it helps advertisers to acquire new audiences that perfectly match offers and works on a CPM basis, and has good advertisers throughout Europe! just like here below!

Native Advertising

Ad Beat

JANUARY 1, 2020

Mobile ads are more cost-effective: Opera Software found that the average cost for mobile ads for an iPhone, which has the highest average cost per thousand impressions (CPM), is still less than the CPM for web ads on a desktop. Source: Mashable.

Mobile Ads

Brid.tv

JUNE 26, 2023

There is no other contender with higher CPM rates than Google. Additionally, these auctions feature some of the largest and most elite SSPs globally, which is how they ensure maximum CPMs to their publishers. This network lets publishers monetize videos with top-quality demand at premium rates.

Ad network

Paleo AdTech

DECEMBER 10, 2023

In this entertaining episode, Brian focuses on his experience at Right Media, which extended from 2004 through its sale to Yahoo in 2007, the year he co-founded AppNexus. AppNexus was folded into Xandr and is now pending a sale to Microsoft , a long-time AppNexus partner. In 2004, Brian joined the RM team as an engineer.

Media

Paleo AdTech

MAY 10, 2022

In this entertaining episode, Brian focuses on his experience at Right Media, which extended from 2004 through its sale to Yahoo in 2007, the year he co-founded AppNexus. AppNexus was folded into Xandr and is now pending a sale to Microsoft , a long-time AppNexus partner. In 2004, Brian joined the RM team as an engineer.

Media