Martech

OCTOBER 29, 2024

This is especially true in swing states where CPM has risen significantly. Politics drive up CPMs. No surprise that CTV cost-per-mille (CPM) went up in swing states like Georgia, Pennsylvania and Arizona. CPMs rose 8% year-over-year for this election season. In non-swing states, CPMs decreased 2.5% over last year.

CPM 117

CPM Conversion Rate Ad Space Advertising 117

Monetize More

FEBRUARY 26, 2023

Two of the most commonly used metrics in the industry are CPM and eCPM , but while they may sound similar, they have distinct differences that are important to understand. In this post, we’ll explore the differences between CPM and eCPM, how to calculate each, and how they can be used to measure earnings.

CPM 98

CPM Impressions Viewability Click Through Rate 98

AdPushup

JANUARY 9, 2023

In the digital advertising world, RPM and CPM are two metrics to monitor ad revenue. Let’s understand the difference between RPM and CPM. Let me guess, you were looking through your AdSense account, checking your earnings and noticed a difference in your RPM and CPM rates. The numbers didn’t match.

CPM 96

CPM Advertising 96

AdPushup

JANUARY 18, 2023

If you are familiar with CPM (cost per mile), you may have also heard of eCPM and wondered about the difference. Have you been wondering what is eCPM? Here’s everything you need to know – from how to calculate eCPM and how to increase it. Read on to know more. eCPM is a metric that [.]

CPM 97

CPM 97

Martech

JANUARY 22, 2025

For the first time since Q3 2022, Facebook CPM was above water, as it remained flat YoY. Due to high CPM for Amazon owned and operated properties, that category receives a higher percentage of spend (55%) than impressions (46%). ad spend on Meta properties saw 15% year-over-year growth in 4Q 2024. Walmart Sponsored Products.

CPM 112

CPM Demand Side Platform Media Video Ads 112

Adweek

AUGUST 3, 2023

In 2022, the company earned low- to mid-teen CPM (cost. Discovery's CEO David Zaslav revealed the company is "nearly completed" with its upfront talks, with volume up and pricing levels "consistent" with the previous year.

CPM 246

CPM 246

Oko

DECEMBER 20, 2022

Many niches experience lower CPMs. The post January CPM Slump: What’s The Reason And How to Minimize the Impact appeared first on OKO Digital. Publishers firing up their computers to check earnings early in January often get a nasty surprise. Even the traffic in January is lower than at any other time of the […].

CPM 98

CPM Advertising 98

Martech

JANUARY 9, 2025

Creative Realities launched AdLogic CPM+TM, a campaign planning and management platform. AdLogic CPM+TM enables advertisers and publishers to plan, manage, and optimize campaigns within a unified AdTech stack. TMP integrates media quality signals with in-flight optimization to help advertisers achieve better campaign outcomes.

MarTech 113

MarTech CPM Banner Retail 113

Exchange Wire

JULY 18, 2023

The post ID5 Prebid Analytics Module Reveals a CPM Increase of Up to 365% for Publishers Leveraging Universal IDs appeared first on ExchangeWire.com.

CPM 98

CPM Media Advertising Marketing 98

AdExchanger

MARCH 20, 2025

Enjoy this weekly comic strip fromAdExchanger.comthat highlights the digital advertising ecosystem The post Comic: e(gg)CPM appeared first on AdExchanger.

CPM 60

CPM Advertising 60

VideoWeek

OCTOBER 2, 2023

In this interview Boscher also discusses TF1’s views on CPM-based trading for TV, the growth of addressable TV advertising in France, and TF1’s deal to sell Samsung’s FAST inventory. Filmed in Cologne at DMEXCO 2023. Follow VideoWeek on Twitter and LinkedIn.

CPM 81

CPM Media Advertising Marketing 81

AdPushup

MAY 29, 2024

Imagine being a small to medium publisher, where every decision counts. Choosing the right ad network? That’s at the top of the list. It’s not just about generating revenue; it’s about finding a partner that understands your needs, supports your growth, and offers competitive rates.

Ad network 98

Ad network CPM 98

AdPushup

SEPTEMBER 24, 2024

Even publishers tend to use eCPM and CPM interchangeably while evaluating their ad inventory. To clear the air, eCPM is a publisher metric, while CPM is an advertiser metric. But what is eCPM vs CPM? A niche industry like programmatic advertising has its own set of terminologies, which can be confusing to many. Let’s find [.]

CPM 52

CPM Ad Inventory Advertising Ad Ops 52

Basis

MARCH 17, 2025

Programmatic ad pricing overall from January through May was below the 2024 election cycle average CPM. Basis programmatic CPM index showed steady, albeit below average, pricing in the first five months of 2024. The index compares the average pricing per month to the average CPM for the whole election cycle for political marketers.

Advertising 93

Advertising CPM Impressions Video Ads 93

Exchange Wire

JUNE 28, 2022

The post ID5’s ID Proven to Increase Average Bid CPM Across All Browser Environments appeared first on ExchangeWire.com. The third-party cookie alternative also reduced eCPM [.].

CPM 73

CPM Cookies Advertising 73

Brid.tv

SEPTEMBER 25, 2024

What is CPM , and why is it important for advertisers to know? By learning how to calculate CPM, compare it with other metrics, and understand the factors that influence it, you can make smarter decisions for your advertising strategy. Table of Contents [ hide ] What Is CPM and Why Is It Important? How to Calculate CPM?

CPM 52

CPM CPC Advertising CPA 52

MNTN

OCTOBER 7, 2024

With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. The cost of streaming advertising (just as it has been for traditional TV) is measured in the cost per thousand (CPM, with the “ M” representing the Roman numeral for 1,000). What Is a Good CPM for Connected TV and OTT?

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. The cost of streaming advertising (just as it has been for traditional TV) is measured in the cost per thousand (CPM, with the “ M” representing the Roman numeral for 1,000). What Is a Good CPM for Connected TV and OTT?

CPM 52

CPM Advertising Audience Brand Lift 52

AdPushup

OCTOBER 14, 2022

Floor price allows publishers to set a minimum selling price for their ad inventory. Meaning, when a bid appears for an ad unit, it is first filtered based on its floor price. In order to maintain an optimum fill rate, publishers avoid setting a very high floor price. Consequently, they sometimes end up selling their [.].

CPM 98

CPM Fill rate Ad Inventory 98

Digiday

MARCH 27, 2023

Countering recent reports about Netflix’s first quarter of offering an ad-supported tier being largely successful , media buyers Digiday spoke with are expressing frustration at its still-too-high $55 CPM and the still-too-slow growth for its ad-supported sub base.

CPM 77

CPM Media Advertising Machine Learning 77

Playwire

APRIL 10, 2025

Key Points CTR measures the percentage of ad impressions that result in clicks, directly impacting revenue for CPC campaigns and inventory value for CPM campaigns Average CTR benchmarks vary widely by format (0.05-0.1% for standard display, 0.2-0.8%

Click Through Rate 52

Click Through Rate CPC CPM Viewability 52

AdPushup

OCTOBER 7, 2024

Learn about Target CPM, what it is, how it differs from manual CPM, how it helps publishers increase their ad revenue and more. Floor price allows publishers to set a minimum selling price for their ad inventory. Meaning when a bid appears for an ad unit, it is first filtered based on its floor price. [.]

CPM 52

CPM Ad Inventory 52

AdExchanger

OCTOBER 14, 2024

Publisher monetization platform Sovrn is expanding availability of its SSP’s flat CPM pricing model in a bid to scoop up smaller pubs who are sick of sharing a percent of every CPM with […] The post To Reduce The Ad Tech Tax, Sovrn Expands Its SaaS Pricing Model appeared first on AdExchanger.

Ad Tech 113

Ad Tech CPM Header Bidding Media 113

Playwire

APRIL 17, 2025

Key Points for Publishers Ad curation is redefining how programmatic inventory is packaged and sold, shifting strategic control from DSPs to SSPs Curation allows SSPs to bundle publisher inventory based on rich data signals that DSPs cannot access, like scroll depth and user engagement While CPMs for curated deals are typically 2-3x higher than open (..)

CPM 52

CPM Header Bidding Marketing Advertising 52

Playwire

APRIL 10, 2025

Key Points eCPM measures actual revenue per 1,000 impressions across all monetization methods, providing a more accurate performance picture than standard CPM campaign Content with strong buyer intent and in premium verticals like finance and technology naturally attracts higher eCPM Technical implementations like smart refresh, viewability optimization, (..)

CPM 52

CPM Viewability Finance Impressions 52

Playwire

APRIL 10, 2025

The median effective margin for curated deals is 30%, with the median effective CPM at $0.51, comparable to traditional DSP targeting fees. While curation fees appear to be in line with industry norms, their non-transparent nature represents a step backward for the ad tech industry.

CPM 52

CPM Ad Tech Media 52

Ad Monsters

DECEMBER 16, 2024

Including: Resetting CPMs: Brands have long had a set of CPM expectations for contextual targeting. However, publishers could hit a wall if they dont build processes and infrastructure around these new ways of buying. However, this new form of AI-powered contextual targeting is likely to produce significantly higher results.

CPM 98

CPM Ad Tech Ad Targeting Advertising 98

MNTN

NOVEMBER 1, 2024

Cost Per Mille (CPM) Cost Per Mille (CPM) represents the cost of serving 1,000 ad impressions on a CTV platform. CPM is important because it allows advertisers to budget and plan campaigns effectively, comparing the cost of different ad placements or platforms.

Viewability 52

Viewability CPA Conversion Rate CPM 52

AdExchanger

OCTOBER 18, 2023

The purpose of traditional programmatic metrics is to measure site and ad-related activity, such as click-through rate, app downloads, traffic and the trusty CPM. Warning (and an apology): You are about to be hit with a new crop of three, four and five-letter acronyms.

eCommerce 130

eCommerce Click Through Rate CPM Advertising 130

Digiday

MARCH 25, 2025

As 1440 looks to grow its advertising business, the newsletter company is laser-focused on the CPM pricing model. Founded in 2017, 1440 Media operates an eponymous newsletter, 1440, with the goal of providing a comprehensive and unbiased news roundup for a subscriber base that currently stands at 4.5 links per opened newsletter.

CPM 44

CPM Media Audience Advertising 44

Martech

APRIL 8, 2025

Because you can shape your CTV audiences in a way you cant with linear TV, you can test creative and messaging in a highly relevant way on other lower-CPM channels like Meta and YouTube. Start by creating demo segments on Meta and YouTube to test creative with different value propositions to see which perform best.

CPM 107

CPM Audience Impressions Advertising 107

Ad Monsters

DECEMBER 2, 2024

Unfilled inventory, content where you’ve seen CPM declines or serving advertisers who are incredibly performance sensitive are all great places to start. The right approach given the transitional state of our market is to deploy these ML systems where you see lower yield.

Machine Learning 105

Machine Learning Marketing Impressions CPM 105

Martech

SEPTEMBER 10, 2024

Dealer.com achieved a CPM (cost-per-thousand) impression on Amazon that was 65% cheaper than other channels. These new automated workflows reduced Dealer.com’s campaign setup time from 60-90 minutes per account to just 5 minutes in total. The team saved 1,300 hours simply by automating campaign setup!

Media 115

Media Advertising Ad Ops Non-Profit 115

VideoWeek

APRIL 2, 2025

He explores a range of topics, including: – How to make the industry more attractive to young people – The impact of client behaviour on agency models – Principal media and its effect on the industry – The influence of platforms on agency spending – The impact of the CPM model on effectiveness – The limitations of (..)

CPM 52

CPM Agency Media Advertising 52

Clearcode

DECEMBER 2, 2024

Harnessing radar technology to revolutionize how campaigns are measured, providing real-time, privacy-compliant data on audience engagement and enabling a more precise cost-per-thousand (CPM) model.

Retail 52

Retail Media CPM Conversion 52

Martech

JUNE 7, 2024

adjust CPM/CPV bids and budgets for flighted campaigns) Keywords and targeting (e.g. The tailored Brand Recommendations span awareness and consideration campaigns with cost-per-thousand (CPM) and cost-per-view (CPV) bidding. The recommendations fall into five main categories: Ads and assets (e.g.

CPM 120

CPM Marketing Education MarTech 120

AdExchanger

OCTOBER 31, 2024

Integral Ad Science is raising rates on various products by one to three cents per CPM. Plus, Gannett is inching back to overall growth. The post But Are They Really Integral?; Don’t Pontificate, Verificate appeared first on AdExchanger.

CPM 98

CPM 98