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Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up

Martech

Several reports this year have shown that advertising costs increased: Google search CPCs up 9%, pushing ad spend up 17% – leading to brands looking to diversify their ad spend.

CPC
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Second quarter saw slowing ad spend on most platforms

Martech

Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. On the pricing front, advertisers experienced some relief as the cost-per-click (CPC) growth rate slowed to 12% year-over-year, following four quarters of accelerating CPC growth.

CPM
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How New Tariffs Might Affect Your Digital Ad Budget

Single Grain

China trade war, auto ad spending fell by 7%, and retail ads dropped by 5%. For retail media specifically, the impact is already visible. Prepare for auction volatility: Expect higher competition in Google Ads and Meta’s ad auctions as advertisers adjust strategies, potentially driving up cost-per-click (CPC).

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Pinterest Goes “All In” On Bridging The Gap Between Discovery and Purchase

AdExchanger

At CES in Las Vegas, companies are placing their bets on what trends will drive growth throughout the rest of the year. Pinterest, for one, is putting its chips on shoppable ad formats. Were all in on checkout, Bill Watkins, CRO at Pinterest, told AdExchanger in a sit-down chat at CES.

CPC
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Q1 2025: Company Review

Advendio

Flexible Pricing (CPM, CPC, etc.) As the team targets a record year in 2025, retail media, CTV, broadcast, and media groups were at the top of the agenda, along with emerging first-party data-driven media players who are beginning to emerge as part of the broader RMN development in the market.

CPC
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Innovations in Search and Social Advertising

Basis

EXPERT POV: While Microsoft Ads has a smaller audience, it tends to be more affluent, meaning that it can be a great area of investment for higher-ticket price retailers. EXPERT POV: Rather than automatically migrating eCPC campaigns to manual CPC, consider testing the more advanced automated bidding strategies first.

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How to Mitigate the Tariff Impacts on Your Digital Marketing Spend

Single Grain

According to retail industry analyst Bryan Gildenberg, “Categories are all over the map – toys and games are the highest tariffed and highest import percent category by far,” noting that discretionary purchases are particularly vulnerable to consumer hesitation. Tools like Karrot.ai