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The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. In many sectors, CPMs have doubled in just two years, forcing brands to spend more for less visibility.

Media 59
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100+ LinkedIn Advertising Statistics to Improve Your B2B Marketing Campaign

Single Grain

Demand Sage ) LinkedIn’s CPC averages between $2-$7. The average CPC is $5.58, compared to Google Ads , whose CPC is usually between $2 and $4. Second place is India, with 62 million users, and the third is China, with 50 million users. Oberlo ) Bermuda has an ad reach of 104.8%. Influencer Marketing Hub ) LinkedIn Ads have a 1.6%

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Beyond Google: Top-Performing Paid Media Alternatives for 2025

Single Grain

The platform offers an average CPC of $1.54 , a conversion rate of 2.94%, a CTR of 2.83%, and a CPA of $41.44about 30% lower than Google’s. Results: Companies achieved high-quality lead generation and improved ROI for B2B campaigns; average CPC was $5.26

Media 52
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Ad Push Networks Insider: Our Comprehensive MegaPush Review

Lemonads

Worldwide Traffic Available Through CPC Formats The push notification ads available on the platform are available in virtually all countries and regions, so affiliates have the ability to reach a global audience through CPC-based campaigns.

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RTX Platform: Reviewing One of the Top Ad Networks for Affiliates of All Levels

Lemonads

RTX focuses on mainstream traffic and the verticals that tend to produce the best results include app installs, gaming, entertainment, dating, fashion, automotive, Nutra, healthcare, sports, leisure, travel, and retail, just to name a few.

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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Statista ) Pharma and healthcare account for 11% of the nation’s online advertising spending. WebFX ) The average CPC for Google search ads is $1-$2. WebFX ) The average Google CPC is $1.16. Statista ) Pharma and healthcare account for 11% of the nation’s online advertising spending. billion internet users. Forbes ) 87.12

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AdsCompass Review: Is This Network the Best Fit for Your Next Campaign?

Lemonads

These include, but are not limited to: Insurance Home services Auto Travel Gaming Software and mobile apps Entertainment Finance Healthcare Dating Privacy and Security Modern consumers only like to visit platforms and interact with ads that respect GDPR laws as well as other privacy guidelines.