Martech Series

JANUARY 5, 2023

Data plays a key role in ecommerce. There are many places to send this data, but the struggle is real for many ecommerce marketers who don’t know how to tell if Amazon or Google is the best data feed. With over $500 billion in global sales, the king of ecommerce is Amazon, accounting for over 40% of the U.S. for display.

CPC 105

CPC eCommerce Conversion Food 105

Single Grain

SEPTEMBER 16, 2020

For SaaS companies, one of the best customer acquisition tools is Google Ads, even though it can initially be expensive with CPC bids for software-related keywords as high as $100. Check out more of our case study content: Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS).

Conversion 98

Conversion eCommerce CPC Impressions 98

Single Grain

JULY 16, 2021

Traffic : You will get the lowest CPC, ideal for driving traffic to your landing pages, product pages and blog posts. Bidding: Define how much you are willing to pay for your optimization goal based on your chosen metric — CPM, CPC, CPV or CPA.

CPM 133

CPM Conversion Audience CPC 133

Single Grain

JULY 9, 2021

How to Create a Native Advertising Campaign for Ecommerce. Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). Define your bids : To start, select a bid that’s slightly above the average suggested CPC for your location. Book My Free Native Advertising Consultation .

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Single Grain

JANUARY 23, 2023

Advertisers usually pay using a CPC or CPM model. You’ll want to see if they are capable of effective campaign management, so see if they continuously monitor the performance and adjust it to minimize CPC and maximize ROAS. Knowing the CPC cost will help you to apply some PPC tricks to reduce it.

CPC 59

CPC Click Through Rate Conversion Rate Conversion 59

Single Grain

OCTOBER 27, 2020

This can help you find high-value keywords that you either haven’t thought of or brushed off, and can even show you what your competitors are paying for each keyword: The CPC insights are exceptionally valuable because if you see that ADT has the #1 ad position for “outdoor home security cameras” and you’re willing to pay more than $5.89

Audience 136

Audience Pop-Up Marketing Media 136