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TOP 15 Facebook Metrics to Track or Ignore in 2021

Karola Karlson

Because there’s an almost endless choice of metrics available in the Facebook Ads Manager: Reach, Impressions, CPC, CPM, CTR, CPA, Relevance Score, Engagement Score, Landing Page View (All or Unique?) CPA – cost per acquisition. The CPA – cost per acquisition – shows how much it costs to achieve one conversion. GIF source.

CPA 52
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Top Affiliate Programs in 2022 (High Paying for Beginners)

Lemonads

Cookie Period (days): 90 Countries: worldwide Affiliate Commission: CPA up to $36 Currency: USD ExpressVPN has global recognition and popularity. PureVPN Affiliate Program Cookie Period (days): 90 Countries: USA Affiliate Commission: CPA 40% Currency: USD PureVPN has the largest global network, highly rated and widely used.

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Programmatic Advertising 101: Conversion Tracking

Basis

You click the link in the video, fill out your credit card and shipping information, and voilà! Between silly duck videos and mesmerizing cook-along clips, you see one of your favorite creators promoting a skincare product. It’s one you’re familiar with—you remember seeing a different ad for it on YouTube. Sound familiar?

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Programmatic Advertising 101: Conversion Tracking

Basis

You click the link in the video, fill out your credit card and shipping information, and voilà! Between silly duck videos and mesmerizing cook-along clips, you see one of your favorite creators promoting a skincare product. It’s one you’re familiar with—you remember seeing a different ad for it on YouTube. Sound familiar?

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Top Trends and Strategies for Successful Holiday Marketing Campaigns

Basis

Those conversions will also cost more this time of year—the CPA for a sale or acquisition on December 22 will likely cost more than it did on June 8. As a result, they’ll shop earlier, with the holiday season effectively lasting all of Q4.

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10 Direct Response Marketing Examples

AdvertiseMint

CPA – Cost per acquisition or action. Tools for Campaign Analytics Here are some top digital marketing tools for tracking and analyzing direct response performance: Facebook Ads Manager – The built-in analytics for Facebook campaigns show conversions, CPA, ROAS, and more. Reach – Total number of people who see it.

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What Is a Full-Funnel Marketing Strategy and Why Use It?

MNTN

You can also help encourage conversions with additional benefits, like free trials, discounts, coupons, and free shipping. Other helpful adjustments include optimizing the form for mobile, capturing email addresses early in the checkout process, and being upfront about shipping fees so you don’t scare off potential customers.