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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

You can also use first-party data from your website visitors and reach them with retargeting ads on their other devices and OTT. They had originally only used display-retargeting, but this time served related ads across the web and mobile to recent site visitorsas well as to viewers who had seen their Performance TV ad.

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How to Use AI for Paid Ads to Boost Marketing ROI

Single Grain

Automated bidding systems dramatically improve efficiency by processing thousands of signals in real-time instead of relying on manual adjustments, resulting in more stable ROAS and CPA metrics while reducing management time by up to 60%. Target ROAS : Automatically adjusts bids to maximize return on ad spend. Cost per click (CPC).

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Customer Journey Stages: Complete Guide for Advertisers

MNTN

Blogs, social media campaigns, and video ads are great options for generating buzz about your brand. Strategies for the Awareness Stage When interacting with prospects during the awareness stage, your goal is to highlight their pain points and provide valuable information about your brand and products.

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TV Advertising Campaigns: How Television Marketing Works (2025)

MNTN

Connected TV Audience Targeting You can display your ads on Connected TV based on first and third-party data to help find the exact target audiences you want to reach. For example, MNTN Performance TV enables you to retarget website visitors with Connected TV ads. Not a video expert?

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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

OTT (over-the-top) advertising delivers video ads via the internet—no cable bundles, no satellite dishes, just premium content streamed directly to viewers on smart TVs, mobile apps, and other connected devices. Types of OTT Ads OTT advertising comes with options. What is OTT Advertising? What sets it apart?

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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

OTT (over-the-top) advertising is the delivery of video ads through internet-based streaming platforms, sidestepping traditional cable or satellite services. OTT ads appear on connected devicessmart TVs, streaming sticks, gaming consoleshitting viewers when theyre most engaged with their favorite online content.

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3 ways to get more from your paid social ad spend

Martech

Instagram and TikTok : Strong for visual brands, lifestyle products and short-form video. Facebook : Solid for broad targeting, community engagement and retargeting. YouTube : Ideal for video-driven campaigns, demos and educational content. CPA (cost per acquisition) : How much are you paying for each lead, signup or sale?