CPA Education Retargeting 
MNTN
JANUARY 6, 2025
You can also use first-party data from your website visitors and reach them with retargeting ads on their other devices and OTT. They had originally only used display-retargeting, but this time served related ads across the web and mobile to recent site visitorsas well as to viewers who had seen their Performance TV ad.
Single Grain
JUNE 1, 2025
Automated bidding systems dramatically improve efficiency by processing thousands of signals in real-time instead of relying on manual adjustments, resulting in more stable ROAS and CPA metrics while reducing management time by up to 60%. This capability transforms campaign planning from an educated guess into a data-driven strategic process.
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Digital Ad Blog
MAY 26, 2025
As more brands invest in digital advertising, demand has outpaced supply, driving up cost-per-click (CPC), cost-per-acquisition (CPA), and other media pricing metrics across platforms. Retargeting, lookalike modeling, and behavior-based segmentation are all affected, reducing the effectiveness of traditionally high-performing tactics.
MNTN
FEBRUARY 6, 2024
You can also use first-party data from your own website visitors and reach them with retargeting ads on their other devices and OTT. They had originally only used display-retargeting, but this time served related ads across web and mobile to recent site visitors—as well as to viewers who had seen their Performance TV ad.
Single Grain
AUGUST 18, 2023
Creating Relevant High-Quality Content 53% of companies are improving the quality of their content – and for a good reason: Content guides users down the sales funnel , educating them about your industry, what you sell, and why it solves their problems. We achieved these results while reducing costs by 16% and maintaining a CPA of -32%.
Single Grain
SEPTEMBER 22, 2023
Content at the ToFu stage should be educational, informative and engaging. Other products or services will require much more education. Keyword Strategy for This Stage In the information search stage, target keywords related to educational and informative content. An example might be purchasing a pharmaceutical drug.
Single Grain
DECEMBER 23, 2019
Set bids to get as many conversions as possible at a set target CPA. Smart Bidding works for a number of PPC goals, including: Target CPA : Generate new leads and customers for your desired cost per acquisition. AdRoll : AdRoll specializes in retargeting and multi-device display advertising. Bing: Bing powers 36.2%
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