Martech Series

OCTOBER 13, 2022

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. Marketing Technology News: Voxco Insights Launches Four New Features to Enhance Research Capabilities and Elevate CX.

Audience 98

Audience Healthcare Machine Learning Advertising 98

VideoWeek

MAY 19, 2023

Google says Privacy Sandbox Tools are Nearly Finished; Outlines Testing Plans Google this week released an update on progress within its Privacy Sandbox, its initiative for developing replacements for third-party cookies within its Chrome browser.

Cookies 52

Cookies Non-Profit Agency Media 52

Digiday

JUNE 13, 2022

As the elements that encompass Web3 — the metaverse, NFTs, blockchain, crypto, gaming and DAOs — wend their way into the marketing universe, media agencies are taking heed and learning their makeup and potential as quickly as possible, but without rushing too fast. I’d rather just take a longer-term view.

Agency 69

Agency Media Pharmaceuticals Education 69

Digiday

FEBRUARY 8, 2023

Globally, the application of policy [varies] by country, by continent, by region, by marketer.” chief marketplace officer at UM, previously mentioned to Digiday, consumers are also getting savvier in understanding how they are tracked online with cookies. As Stacey Stewart, U.S. And in some cases outside of the U.S.,

Agency 69

Agency Media GDPR Pharmaceuticals 69

VideoWeek

APRIL 21, 2023

Top Stories BuzzFeed News Closes Down in Tough Ad Market BuzzFeed News is shutting down after 12 years of operation, BuzzFeed CEO Jonah Peretti announced this week, as current macroeconomic conditions and a difficult ad market have made it commercially unsustainable. Samba TV, Admo.tv Samba TV, Admo.tv

Agency 52

Agency Media Audience Cookies 52

Clearcode

MAY 10, 2023

My name is Michael Sweeney, and I’m the head of marketing here at Clearcode. We also work with numerous pharmaceutical companies on market share data inside the data clean room. Michael Sweeney: How does that look when we’re talking about non-programmatic advertising and marketing use cases?

Pharmaceuticals 52

Pharmaceuticals Advertising Media GDPR 52

Basis

JUNE 10, 2022

But today, in a world of unforgiving consumers and constantly shifting market dynamics, many brands are searching for an alternative to the traditional brand-agency model as they look to gain greater transparency into their media buys, more holistic control over their data, and greater assurance of compliance with privacy regulations.

Agency 94

Agency Media A/B Testing Demand Side Platform 94

Basis

AUGUST 17, 2023

But today, in a world of high consumer expectations and constantly shifting market dynamics, many brands are searching for an alternative to the traditional brand-agency model as they look to gain greater transparency into their media buys, more holistic control over their data, and greater assurance of compliance with privacy regulations.

Agency 75

Agency Finance Media A/B Testing 75

Digiday

OCTOBER 19, 2022

In its second quarter financial filing this year, Interpublic Group (IPG) noted that the agency holding company, “experienced growth, driven in our domestic market by growth across all disciplines, most notably in our advertising and media businesses ….” It’s a futures market,” she said.

Agency 69

Agency Media Retail Entertainment 69

Advertising to Baby Boomers

AUGUST 28, 2013

Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. Soon we will have it: 07 January 2013 Tablets Moses and the pharmaceutical industry once had exclusive dibs on this word. 28 August 2013. Tablets & The Magic of Muggles. We Muggles already have this.

Advertising 53

Advertising Pharmaceuticals Banner Education 53