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5 DSP Tweaks to Increase Programmatic Performance From an Expert Media Buyer

Ad Monsters

Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Switch the Bidding Model to CPC RTB auctions are initially based on CPM pricing. Likewise, demand-side platforms add CPC bidding as an option.

CPC 111
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Programmatic 101: How Does Contextual Targeting Work?

Basis

Cookie Free. As marketers prepare for the eventual demise of third-party cookies , contextual targeting offers a tried-and-tested, cookie-free solution that brands can ( and should! ) start testing and refining now. Cost-Efficient. Reach Niche Audiences.

Cookies 97
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Marketing analytics: What it is and why marketers should care

Martech

This expanding digital ecosystem, combined with the proliferation of consumer and marketing data and the impending loss of third-party cookies, requires that marketers have a proactive marketing analytics strategy. Paid ad campaign metrics : Ad views, clicks, CTR, CPM, CPC, conversions, conversion rate, CPL, and overall performance.

Marketing 132
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The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? It Allows for Better Targeting — Unlike websites, which use cookies to track user activities, apps use device IDs. CPM , also known as cost per mille , is a pricing system that measures the cost of an ad for every 1,000 views it gets.

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ROAS Masterclass: 12 Techniques to Maximize Ad Spend

Single Grain

Enhanced CPC (ECPC) : Maintain manual control while allowing slight bid adjustments based on conversion likelihood. Manual CPC with bid adjustments : Maintain granular control with manual adjustments based on device, location, audience, and time of day. Cost metrics comparison : Compare your CPM, CPC, and CPL to industry averages.

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Beyond Google: Top-Performing Paid Media Alternatives for 2025

Single Grain

Privacy changes : Cookie deprecation and privacy regulations have impacted targeting capabilities across all platforms, creating opportunities for alternatives with strong first-party data Plus, there are many benefits to including Google alternatives in your paid media campaign.

Media 52
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Rising Trends in Programmatic Digital Marketing

MediaFuse

In 2019 we will experience its dominance in fields such as ad sales management, reduced CPC, and dynamic creative optimization. There will be greater flexibility and transparency, and the cost will be based on either CPM, CPC or CPA. This year, however, a new law is meant to emerge and it will concern cookies used on websites.