Martech Series

JULY 1, 2022

Consumers are using online search to make purchasing decisions throughout their customer journey — sometimes even while they’re in the physical store (according to Google, mobile searches performed in-store have grown 15% in recent years)! SEO-driven content does just that. And the consequences are dire.

Marketing 105

Marketing SEO Mobile Search ROI 105

Single Grain

FEBRUARY 20, 2024

Schema markup, a form of structured data, helps search engines understand the content of your website, thereby enhancing its presence in search results. Elevate Search Rankings ​​Introduction to Schema Markup Let’s take a quick look at what schema is, a brief history of it and why it’s important for SEO.

SEO 52

SEO Click Through Rate Communications Mobile Search 52

Single Grain

DECEMBER 20, 2019

There’s tons of competition for keywords, social media is now a pay-to-play space, and voice search is throwing a wrench in everything SEO-related. And with a whopping 63,000 searches done per second , Google is the place to do it. Maximize Conversions : Increase your conversion rate. Click To Tweet.

Machine Learning 105

Machine Learning Conversion Rate Audience SEO 105

Single Grain

MAY 3, 2025

Each platform requires specific optimization techniques including structured data implementation for AI engines, visual formatting for social platforms, chapter markers for video content, and conversational keywords for voice search. Research from SEO Sherpa shows that content repurposed across 5+ platforms sees 3.7x

SEO 52

SEO Audience Conversion Click Through Rate 52

Single Grain

FEBRUARY 1, 2023

With the latest Conversion Rate Optimization (CRO) statistics. Multiple ) Only about 22% of businesses are satisfied with their conversion rates. ( Multiple ) The average website conversion rate across all industries is 2.35%. Only the best-performing websites have a conversion rate as high as 11%. on e-commerce websites.

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

Single Grain

JANUARY 8, 2024

The Importance of SERPs in Digital Marketing and SEO Understanding the SERPs is more than just knowing what they are; it’s about grasping their impact on digital marketing strategies. As search engines continue to refine their algorithms, the dynamics of the SERPs keep changing, making it a fascinating and challenging aspect of SEO.

SEO 52

SEO Machine Learning Mobile Search Marketing 52

Automatad Inc.

JUNE 21, 2023

These changes can feel unpredictable, impacting website visibility and throwing well-crafted SEO strategies into disarray. History of Google Algorithm Updates To truly understand today’s SEO dynamics, let’s time travel through the key Google algorithm updates that have shaped the SEO landscape.

SEO 52

SEO Machine Learning Impressions Mobile Search 52

Martech

OCTOBER 23, 2023

The reporter X post said: “I didn’t get great notes on this, but I think the reason had something to do with not wanting people to think that SEO could be used to manipulate search results.” Search engine competitors and claims of harm Microsoft says Google’s mobile search is a superior product (Sept.

Mobile Search 92

Mobile Search Machine Learning Advertising Marketing 92

Adtelligent

JULY 19, 2022

Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Mobile search advertising is on the rise.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Single Grain

JUNE 5, 2023

Forbes ) Most e-commerce sellers use search engines, such as Google Shopping, Bing, and Yahoo, for digital advertising. User Guiding ) Mobile wallets accounted for 50% of worldwide e-commerce transactions. Forbes ) The online cart abandonment rate on mobile is 84% and 72% on desktop. of paid clicks come from mobile devices. (

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

DECEMBER 19, 2023

As a marketer or SEO expert, you definitely want to accomplish more tasks in less time. SEO tools help you to complete a set of tasks as fast as possible and with as close to perfection as you can get. Here are 31 top SEO tools that will improve your ranking, categorized by free or paid (with freemium options).

SEO 98

SEO Click Through Rate Conversion CPC 98

Single Grain

DECEMBER 6, 2019

This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. 4) Conversational Marketing. With all that talk about chatbots, the reality of modern marketing becomes clear: it’s more conversational. Dive Deeper: VSEO: How Voice Search and Conversational AI Are Changing SEO.

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

MAY 26, 2023

The world of search engine optimization in the business-to-business world is forever changing, but knowing the latest B2B SEO statistics can help you stay current. In this guide, we’ve curated 37 important B2B SEO statistics about essential topics like keywords, backlinks, search rankings and content optimization.

SEO 52

SEO Marketing Conversion Rate Click Through Rate 52