With false advertising lawsuits on the rise, brands risk long-term harm to their image
Digiday
FEBRUARY 23, 2023
The Barilla lawsuit filing claims that shoppers are likely to pay more for a European-manufactured product; The majority of the Barilla pasta sold in the U.S. While it’s hard to predict the long-term repercussions these accused companies will face, the immediate hit can be a public relations nightmare.
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