With false advertising lawsuits on the rise, brands risk long-term harm to their image
Digiday
FEBRUARY 23, 2023
The Olaplex case is part of a growing trend of customers taking legal action against what they allege is false advertising or misleading marketing. The Olaplex lawsuit alleges negligence, false advertising and the use of lilial, a chemical compound the European Union banned in March 2022. today are currently made in New York and Iowa.
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