Single Grain

FEBRUARY 19, 2020

While its basic tools remain the same — keyword-consistent content, link-building and optimization of meta tags — SEO also includes in its strategy factors like mobile search, user experience and social media marketing. Mobile accounts for 52.6% Google’s position is that it can’t be optimized for.

Machine Learning 142

Machine Learning SEO Mobile Search Click Through Rate 142

Ad Rants

JULY 25, 2022

Optimizing for voice search will require longer keyword phrases, and using natural language processing techniques. PPC strategies for voice search should focus on creating conversational ads that are triggered by common questions and queries. It's also a good way to boost sales and increase conversion rates.

Machine Learning 252

Machine Learning Mobile Search Conversion Rate Conversion 252

Single Grain

DECEMBER 20, 2019

Google's definition is: Smart Bidding is a subset of automated bid strategies that use machine learning to optimize for conversions or conversion value in each and every auction — a feature known as ‘auction-time bidding.’. Google’s AI system uses machine learning to automatically optimize for conversions in each auction.

Machine Learning 105

Machine Learning Conversion Rate Audience SEO 105

Martech

OCTOBER 23, 2023

’” Lehman also claimed that Google’s machine learning systems BERT and MUM are becoming more important than user data, and that Google will rely more heavily on machine learning to evaluate text than user data. This suggests that Apple’s decision to make Google its default search engine was not solely financial.

Mobile Search 94

Mobile Search Machine Learning Advertising Marketing 94

Single Grain

JANUARY 8, 2024

This shift led to more useful and contextually relevant search results, setting a new standard for what users could expect from their search experience. Impact of AI and Machine Learning The integration of artificial intelligence and machine learning has further refined SERP functionality.

SEO 52

SEO Machine Learning Mobile Search Marketing 52

Adtelligent

JULY 19, 2022

The price depends on the popularity of the keyword and on the search engine itself. Mobile search advertising is on the rise. Considering these stats, it is only logical that optimizing mobile search engines should be a priority for advertisers. Semantic search. Lead form ads in search. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Automatad Inc.

JUNE 21, 2023

conversion rate boost for every 100ms reduction in LCP. BERT (2019): Understanding Language Better Google’s BERT (Bidirectional Encoder Representations from Transformers) update was a significant leap in how the search engine understood the context and relationship between words in search queries.

SEO 52

SEO Machine Learning Impressions Mobile Search 52