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VideoWeek
MAY 23, 2022
This is significant for marketers, given the role that Analytics plays in measurement and attribution. And analytics also has tools for mapping out user behaviour, tracking conversions (which can be ecommerce purchases, or other campaign goals), and attribution. So what exactly is changing, and how do advertisers need to react?
Single Grain
AUGUST 3, 2023
While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy.
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Digiday
OCTOBER 10, 2022
In this segment, we look at how marketers are using the artificial intelligence tools of natural language processing and data-driven personalization. Machine learning [ML] and AI are at its core,” said Vadim Supitskiy, Forbes’ chief technology officer. The platform allows us to do multiple things.
Single Grain
JULY 5, 2023
In this article, I will share some step-by-step tips for creating a variety of awesome ChatGPT marketing prompts that can help take your marketing efforts to the next level. To jump straight to the marketing prompts, click here. TABLE OF CONTENTS: ↓ Why Is ChatGPT a Powerful Tool for Marketers? Let’s begin!
Single Grain
JULY 21, 2023
For instance, Semrush is an AI-powered content marketing tool offering a multitude of features that help you find the best keywords for your content. ” It’s a social media marketing tool that uses AI to generate text, images and videos (e.g., What is your budget, and how does it align with available AI tools on the market?
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