Conversion Healthcare Pharmaceuticals 
Basis
JANUARY 11, 2024
Pharmaceutical marketers today have their work cut out for them. On the one hand, technological developments like digital healthcare, personalized medicine, and artificial intelligence are reshaping how consumers take care of their health.
Martech
MARCH 28, 2024
Nowhere is this shift more evident than in healthcare products and services. At each step of this research for pharmaceuticals, health insurance and treatments, brands have an opportunity to build a relationship that will increase the likelihood of conversions.
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Basis
JANUARY 24, 2024
For healthcare and pharmaceutical advertisers, this shift adds yet another layer of targeting and measurement complexity to an industry that is already wrought with privacy-related regulations. One cookieless solution that will be particularly useful in the health and pharma space is healthcare provider (HCP) targeting.
Basis
DECEMBER 1, 2023
In addition to adapting to these factors specific to the healthcare industry, advertisers in the space are making substantial changes to meet the demands of the digital advertising world, including Google’s long-delayed deprecation of third-party cookies in Chrome in the second half of 2024. OK, great,” some healthcare marketers might say.
Martech Series
DECEMBER 5, 2022
Authenticx , the new standard in healthcare for listening to customer voices at scale, has had a momentous year in 2022. Driven to provide the best conversational intelligences product, the company added new features to its robust platform, including the Eddy Effect Dashboard and a quality management solution.
illumin
MARCH 14, 2024
Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. The introduction of Charlie illustrates how healthcare entities can potentially implement their pharma marketing strategies in the future, shaping the evolution of pharma marketing.
Martech
DECEMBER 1, 2023
Switch off those with poor conversion rates. Thanks to that, we can see the total amount of leads, track their conversions from stage to stage and monitor customer acquisition costs. Adopt an omni-channel perspective to conversions across touchpoints. It’s about increasing the efficiency of acquisition.
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