Demandbase rethinks ABM amid B2B marketing challenges
Martech
DECEMBER 3, 2024
A pipe to close conversion rate of around 20% to 30% was once considered a good average. “So if a customer is running CTV, display, LinkedIn and paid search, is the combination working harder than any individual one so that the CPC goes down but the ROI goes up?” Now cookies are going away.
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