The Ad Tech Blog

JUNE 25, 2024

Geofencing mobile ads offer a powerful way to target potential customers based on their location. By creating virtual boundaries, businesses can deliver personalized ads to users within a specific area, increasing engagement and conversion rates. Geofencing can increase engagement and conversion rates.

Mobile Ads 130

Mobile Ads Conversion Rate Machine Learning Geo targeting 130

Ad Monsters

FEBRUARY 25, 2023

Programmatic display CPMs may be cents, but they bring few clicks and often zero conversions. Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform.

CPC 112

CPC Demand Side Platform CPM Media 112

MNTN

MARCH 22, 2024

Types of Location-Based Marketing Location-based marketing can be lumped into two broad categories: Geofencing Geofencing creates a virtual boundary around a specific location — like a one-mile radius geofence around a coffee shop, for instance. Customers outside of the geofence will not receive any targeted ads.

Advertising 52

Advertising Marketing Conversion Rate Audience 52

Martech

MAY 21, 2024

Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value. There are plenty of geofencing examples of mall walkers being targeted on their mobile devices with a sneaker sale or a Starbucks coupon for a location just steps away.

Audience 112

Audience Conversion Rate Brand Lift Machine Learning 112

Digital Ad Blog

JUNE 16, 2023

Customizing your mobile marketing efforts will enhance customer engagement and increase conversion rates. Implement geofencing strategies to send push notifications to users when they enter specific locations or areas. By meeting your customers when they need you the most, you increase the likelihood of conversions.

Marketing 52

Marketing Food Click Through Rate Conversion Rate 52

AdvertiseMint

OCTOBER 20, 2023

Improved User Engagement and Conversion Rates: Leveraging mobile-specific content tailored for both smartphones and tablets ensures users have a seamless experience. Techniques like geofencing offer targeted marketing content when users enter or exit certain zones. How can I measure the success of my mobile ad campaigns?

Marketing 75

Marketing Conversion Rate Mobile Ads Communications 75

MNTN

MARCH 18, 2024

It may seem like a business owner’s dream — but with geofencing , it can be a reality. What is geofencing? ” What Is Geofencing? Geofencing is a location-based digital marketing tactic that allows you to send messages or ads to users within a defined geographic area. How Does Geofencing Work? you may ask.

Audience 52

Audience Conversion Rate Advertising Ad Inventory 52