Single Grain

JULY 29, 2025

While the global average LinkedIn click-through rate hovers between 0.44% and 0.65% , companies leveraging advanced AI optimization are seeing dramatically higher engagement and conversion rates. Strengths: High-quality prospecting data, GDPR-compliant targeting, and strong focus on data accuracy for precise campaign targeting.

Retargeting

Single Grain

JUNE 13, 2025

Zero-party data collection methods must comply with privacy laws, such as the GDPR and CCPA. higher conversion rate among quiz participants The key lies in making quizzes genuinely useful. Privacy and Compliance Considerations Zero-party data collection must align with privacy regulations, such as the GDPR and CCPA.

Click Through Rate

Martech

JULY 15, 2024

Would adhering to them improve UX or help with conversation rates with certain customer segments? These can include anything from PCI for credit card processing, CAN-SPAM for collecting contact information and privacy-related regulations like CCPA (California), GDPR (European Union), PIPL (China) and LGPD (Brazil).

MarTech

Single Grain

JULY 31, 2025

According to ITSMA research, 80% of marketers say Account-Based Marketing outperforms other marketing initiatives in terms of ROI , making it a high-value strategy worth automating with intelligent conversational AI. The magic happens when you layer intelligent conversation flows on top of LinkedIn’s rich professional data.

Conversion Rate

Digital Ad Blog

MAY 26, 2025

Conversion paths are fragmented. GDPR, CCPA), is limiting marketers ability to target audiences with precision. Performance Analytics: Measuring not just rankings and traffic, but user intent fulfillment and conversion behavior. Owned channels often demonstrate lower acquisition costs and higher post-conversion engagement.

Media

Single Grain

APRIL 28, 2025

Intent-driven ABM campaigns can reduce sales cycles by up to 30% and significantly increase conversion rates. Privacy regulations : Navigating GDPR, CCPA, and other data privacy laws. Effective ABM strategies leverage intent data to personalize outreach, align sales and marketing efforts, and time interventions precisely.

ROI

Single Grain

MAY 27, 2025

Personalized content consistently delivers better engagement, higher conversion rates, and stronger customer relationships. Track metrics to measure conversions, engagements, and efficiency. Improved conversion rates : Personalized content addresses specific pain points, resulting in a higher number of conversions.

Marketing

Single Grain

JULY 31, 2025

Facing increasing competition in the customer experience software market, they implemented LinkedIn ABM with AI-driven lead-scoring models and conversational ads, achieving a 30% reduction in cost-per-lead and measurable uptick in win rates among Fortune-500 prospects.

ROI

Single Grain

JULY 29, 2025

Forrester Consulting reports that 72–83% of marketers see improved acquisition, conversion, and ROI when leveraging first-party behavioral data with AI, underscoring the importance of these evaluation criteria. “The key differentiator in 2025 isn’t having AI capabilities.

Audience

Martech

MAY 16, 2025

If youre using personal data, comply with GDPR, CCPA and other privacy regulations. CTR (click-through rate) : Are your ads grabbing attention and driving action? Conversion rates : Once people click, are they completing your desired action (buying, signing up, downloading)? When in doubt, check with legal.

Retargeting

Martech

NOVEMBER 15, 2024

Behavioral analytics shows where users engage, helping boost interaction, retain visitors and drive conversions. Increasing engagement rates : By seeing where users linger, you can create content that holds attention and encourages more interaction. Accurate tracking setup supports data integrity and strengthens user trust.

A/B Testing

Single Grain

APRIL 29, 2025

Real-time activation of zero-party data through AI-powered systems creates hyper-personalized experiences that dramatically increase conversion rates. Better compliance : With regulations like GDPR and CCPA becoming stricter, zero-party data provides a consent-based approach to personalization. more time spent on site 5.

Conversion Rate

Single Grain

FEBRUARY 19, 2024

Conversion Rate Optimization (CRO) is a crucial strategy for businesses aiming to maximize their online potential. As a Senior Manager of Conversion Rate Optimization at Single Grain with 15+ years of experience, my team and I have helped many clients optimize their web performance and achieve their growth goals.

Conversion Rate

The Ad Tech Blog

JULY 14, 2024

This transparency builds trust between users and advertisers, leading to better engagement and conversion rates. The GDPR and CCPA set strict guidelines for data collection, processing, and storage, and non-compliance can result in hefty fines and legal actions. FAQs What is user consent in mobile advertising?

Mobile Ads

The Ad Tech Blog

JULY 3, 2024

This approach can significantly improve engagement and conversion rates. For instance, personalized email campaigns often see higher open and click-through rates compared to generic ones. Poor Conversion Rates Poor conversion rates are another common challenge faced by marketers.

Conversion Rate

The Ad Tech Blog

JULY 7, 2024

Regulatory frameworks like GDPR and CCPA. Regulations like the General Data Protection Regulation ( GDPR ) and the California Consumer Privacy Act ( CCPA ) mandate that businesses must obtain clear and informed consent from users. Overview of User Consent and Data Privacy Key Points Importance of user consent in mobile advertising.

GDPR

The Ad Tech Blog

JULY 12, 2024

By understanding consumer preferences and behaviors, companies can deliver more relevant ads, increasing engagement and conversion rates. With increasing regulations like GDPR and CCPA, companies must ensure they handle consumer data responsibly.

Machine Learning

The Ad Tech Blog

MAY 1, 2024

By analyzing actions such as clicks , browsing history , and purchase behavior , personalized ads can be more effectively targeted , which increases the likelihood of user engagement and conversion. Adhering to regulations such as the General Data Protection Regulation ( GDPR ) is essential to protect user privacy and build trust.

Machine Learning

Martech Series

FEBRUARY 2, 2023

By understanding their needs and interests, you can target them with relevant and compelling messaging, increasing the likelihood of conversion. This allows you to create targeted campaigns for specific customer groups, which can result in higher conversion rates and customer satisfaction.

Marketing

Single Grain

JULY 21, 2021

Bidding — e.g., max CPA or target value/conversion. As a result, advertisers will have an easier time meeting their conversion goals (e.g., driving sales at a target CPA) while increasing their reach and conversion value beyond traditional keyword-based search campaigns. Trend #5: Conversion Modeling via Consent Mode.

Conversion

Martech

APRIL 21, 2022

” In other words, search wasn’t necessarily finding the products that would lead to conversions. “If you want to evolve in a world that is GDPR-compliant, other solutions tend to take short-cuts. Seeing a significant increase in conversion. A 69% average increase in cold start conversion rate.

Conversion Rate

Lemonads

OCTOBER 14, 2020

Instapage’s landing page builder platform integrates with all of your favorite tools & services, helping you to market faster, lowering CPC Costs, increasing conversions, and advertising ROI ! Track visitor behavior, test variations with new elements, layouts, and/or designs, and increase your conversion rates.

Conversion

Martech

OCTOBER 30, 2023

For every story of soaring leads and conversion rates, there are also tales of strategies that missed the mark. Plus, research shows personalized experiences lift key metrics like revenue, conversion rates and customer lifetime value. Define benchmarks like engagement, conversions and lifetime value to measure ROI.

Conversion Rate

Martech

JANUARY 13, 2022

Email to engage customers with relevant conversations in minutes. Lastly, Marketo’s features are also compliant with the following data privacy frameworks and is ISO 27001 certified: SOC 2-Type 2, GDPR , CCPA, and HIPAA. Account insights and profiling to identify the right target accounts using data and AI. Lead management.

ROI

Martech

JULY 1, 2024

Ensure compliance with data privacy regulations, such as GDPR or CCPA, and obtain proper consent from customers for data processing. Improved personalization: By tracking website behavior and capturing customer information, you can personalize marketing efforts, leading to higher engagement and conversion rates.

MarTech

Martech

FEBRUARY 24, 2022

CallRail offers four solutions: Call Tracking, Form Tracking, Conversation Intelligence, and Lead Center. Call Tracking is a real-time solution that lets users track and analyze inbound calls to optimize marketing campaigns and maximize lead generation, conversion rates, and each campaign’s ROI. Product overview.

Marketing

Martech

JANUARY 22, 2024

Previously, contacts that bypassed a stage were omitted from these reports and the conversion rates they included, leading to gaps in data. The addition of company lifecycle stages is particularly useful, offering deeper insights into company-level interactions and conversions.

Banner

Single Grain

JUNE 23, 2020

And since about 26% of people now use ad blockers and GDPR restrictions have tightened the hatches on outbound marketing, content marketers have an incredible advantage. Try focusing on these KPIs: Sales: Number of conversions, which can be tracked in Google Analytics once you set up conversion tracking.

SEO

Smart-Hub

NOVEMBER 29, 2023

Conversion Rate This metric specifies the number of users who took the desired action after watching an ad. Measuring the conversion rate is the way to assess the overall effectiveness of advertising efforts. This way, you can find out in which households CTV ads led to conversion and discover how effective the ads are.

Conversion Rate

Martech

FEBRUARY 19, 2024

Your organization needs to ensure the integrated CRM and marketing automation systems comply with relevant data privacy and security regulations, such as GDPR or CCPA. Track metrics such as lead conversion rates, customer acquisition costs and campaign ROI to identify areas for improvement and optimization.

Marketing

Single Grain

NOVEMBER 16, 2023

Engaging on Social Media: SaaS enterprises can utilize content marketing across social media platforms to interact with their audience, disseminate updates, and actively participate in industry conversations. This could include lead generation metrics, conversion rates, customer satisfaction scores, and retention rates.

Marketing

Single Grain

JULY 19, 2019

This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. 72% of businesses say video has improved their conversion rate.

Marketing

Single Grain

JULY 19, 2019

This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. 72% of businesses say video has improved their conversion rate.

Marketing

illumin

DECEMBER 13, 2024

This opens up new possibilities for hyper-targeted campaigns that are more relevant to each user, leading to better engagement and higher conversion rates. Advertisers must ensure they comply with data protection laws, such as GDPR , while using AI-driven solutions. Request a demo

A/B Testing

InMobi

MAY 11, 2021

This could then help them calculate the overall conversion rate, to see if people actually went from watching the video to visiting your site to signing up. Benefits of KPI-Based Campaigns KPI-based campaigns are poised to make a comeback, especially on the in-app side.

Advertising

Single Grain

MAY 31, 2023

Advantages of Using AI in Marketing Using an AI tool provides your marketing team with high-quality data to improve your landing page experience and increase conversion rates. Website Analytics: Web analytics tools like Google Analytics provide data on website traffic, visitor behavior, referral sources, conversions, and more.

Machine Learning

Ad Ops Hero

MARCH 25, 2023

So conversion credit can be attributable across channels and against your organization’s spend more effectively. This is in a bid to fill conversion measurement gaps due to GDPR, CCPA, and cookie effectiveness reductions. Comprehensive Measurement Conversion Modeling is a new feature introduced by Google in Campaign Manager 360.

Impressions