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How Serial 1 leveraged visual intelligence to increase web conversions

Martech

To accelerate their decision-making process, they implemented Vizit, a visual intelligence platform that uses AI and machine learning to identify the components of visual content and quantify its effectiveness. Vizit’s visual intelligence technology uses machine learning to analyze millions of images and measure them for effectiveness.

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Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

Finance departments have widely adopted this “leaked” funding approach in start-ups and established companies. How many substantive conversations with customers or potential customers did sales have at the event? They can initiate conversations, ask qualifying questions and route hot leads to sales teams. A/B testing.

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Digiday+ Research: How marketers are using AI to target ads, recommend products and provide customer service

Digiday

Digiday’s survey results found that, indeed, marketers primarily use the data they’ve gathered — be it through in-house or third-party vendors — to personalize ad experiences (72% said they do this), indicating an emphasis on increasing product awareness and purchase conversions. At the end, they receive a lash recommendation.

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Using Chatbots and Generative AI for Sales Growth

Single Grain

We’ll delve into the benefits of AI-generated sales content, AI-driven sales forecasting, sales intelligence, and machine learning for sales effectiveness. With their ability to engage in natural language processing, chatbots can comprehend and respond to customer queries in a conversational and human-like manner.

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How to Implement AI in Your Business: A Step-by-Step Guide

Single Grain

Real-time anomaly detection is about continuously monitoring network traffic, user behaviors, and system logs in real time: By employing advanced machine learning algorithms, AI can learn the normal patterns and behaviors of a system or network. This can lead to higher conversion rates and increased revenue for your business.

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From Unboxings to Listicles: 21 Video Content Types That Convert

Single Grain

A16z is a technology podcast focusing on AI and machine learning topics: They cover business and consumer tech, so their content appeals to a wide audience. A16z not only reports on the latest in AI and machine learning, but comes to a deeper understanding of how this technology affects us now and how it will change our society.

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8 SaaS Marketing Trends You Can’t Ignore in 2020

Single Grain

Finance/Accounting. To give you an idea of where things are headed, here's a snapshot of the global SaaS industry: It will see a compound annual growth rate (CAGR) of 9.22% between 2019-2023. Unbundling strategies will help to improve conversions. Trend #5: Unbundling Strategies Will Improve Conversions. Management.

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