Martech Series

FEBRUARY 2, 2023

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does. So, we have gathered them under one heading to reduce any potential misunderstanding.)

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

MNTN

MARCH 1, 2024

In the traditional marketing ecosystem, advertisers had limited opportunities and capability to measure consumer responses to content and inform future campaigns; today, marketers can measure just about everything, from views and reach to clicks and conversions.

Marketing 52

Marketing Machine Learning Conversion Audience 52

Single Grain

OCTOBER 19, 2022

It’s absolutely logical if you think about it. 3% of e-commerce website visits result in successful conversions. The culprit for such underwhelming conversion rates is usually poor design and optimization of product pages. So read on to learn great product page design tips that will take your business to the next level!

Conversion 59

Conversion Pop-Up Conversion Rate A/B Testing 59

Single Grain

OCTOBER 3, 2019

The finance and insurance industries pay about $3.77 per click on average, while retail, apparel, travel and hospitality are all less than $.75 Try these tips to help keep costs down while still getting qualified leads and engagements from your target audience. That way, you can let that engagement build up on just one post.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Single Grain

SEPTEMBER 5, 2019

Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads. Before we dive into the details, let’s start from the bottom and discuss exactly what Facebook retargeting is. Get A Free Consultation. What Is Facebook Retargeting?

Retargeting 110

Retargeting Conversion Audience Banner 110

Single Grain

FEBRUARY 23, 2024

Your PPC landing page serves as the pivotal moment where potential customers decide whether to engage further with your brand or click away. Visuals: Use high-quality images or videos that are relevant to the offer and engaging to the viewer. Well-designed landing pages can significantly increase conversion rates.

Conversion Rate 52

Conversion Rate A/B Testing Conversion Pop-Up 52

Single Grain

JULY 19, 2019

Marketing is all about testing, which is why SEO A/B split testing tops our list for 2019. . Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. Get A Free Consultation. 4) Chatbots.

Marketing 111

Marketing SEO Machine Learning Banner 111