Martech

JUNE 19, 2025

1: Website traffic (total page views/visitors) Why it’s weak: More traffic sounds good, but it doesn’t tell you if the visitors are the right people, engaged or moving toward a conversion. Where to find conversion data: Google Analytics or other website analytics platforms. Vanity metric No. Vanity metric No.

Conversion Rate 84

Conversion Rate Marketing CPA Conversion 84

Martech

SEPTEMBER 30, 2024

What if the content and media you produce cost three times less? And doesn’t this also affect SEO and conversion rates? Better conversion rates across personas, segments, channels, industries and products. To support a lower CAC, conversion rates can go up across every channel, all based on hyper-personalization.

Marketing 139

Marketing Conversion Rate SEO Conversion 139

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. By refining keyword strategies, layering audience segments and tracking conversions, you can ensure your Google Search campaigns effectively target B2B decision-makers. Dig deeper: 2025 predictions for top B2B paid media channels 2. Processing.

Advertising 86

Advertising Media Conversion Audience 86

Martech

JANUARY 9, 2025

Amazons new Retail Ad Service is bringing retail media networks available to everyone. It also aids the customer experience by providing relevant and engaging ads to shoppers, which could boost conversion rates. The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites.

Retail 115

Retail Machine Learning Conversion Rate eCommerce 115

Martech

AUGUST 26, 2024

Marketing automation: Marketing automation platforms streamline and automate repetitive marketing tasks, such as email campaigns, lead nurturing, and social media scheduling. Web analytics tool: A web analytics tool tracks and measures website traffic, user behavior, and conversion rates.

Conversion Rate 117

Conversion Rate MarTech Conversion Marketing 117

Ad Rants

DECEMBER 1, 2022

Ensure that you include links in both the title and description of both text format and videos embedded within the content so viewers can easily find out more about you or be directed towards social media sites where they can follow you if they liked what they saw. Wrapping Up. YouTube makes a great platform to share your business videos.

Media 253

Media Audience Conversion Rate SEO 253

Martech

FEBRUARY 24, 2025

Campaign performance analysis: R can be employed to analyze the effectiveness of marketing campaigns by measuring key performance indicators (KPIs) such as conversion rates, return on investment (ROI), and customer engagement metrics. This allows for targeted marketing strategies that resonate with specific groups.

A/B Testing 122

A/B Testing Marketing Conversion Rate ROI 122

Martech

OCTOBER 2, 2024

But these can include: Increased engagement rates. Higher conversion rates. social media vs. email marketing), enabling them to focus spending on the most effective platforms before the campaign launch. Faster conversion rates. Improved customer loyalty. More effective customer acquisition strategies.

Conversion Rate 94

Conversion Rate ROI Conversion eCommerce 94

Martech

MARCH 3, 2025

Here are some practical ways AI assists in this process: Data analysis and insights: AI algorithms can process customer data from various sources, such as browsing history, purchase behavior, and social media interactions. Real-time personalization: AI can deliver personalized content and product recommendations in real-time.

Marketing 120

Marketing Conversion Rate MarTech Communications 120

Martech

OCTOBER 31, 2024

“When we got to a certain level of scale,” he said, “we looked at conversion level by age. Highest conversion rate by decade: twenties. It has the best conversion rate (85%) and response rate (84%). Guess what we found? ” It’s not just for young people, of course.

Marketing 133

Marketing Retail Retargeting Conversion Rate 133

Martech

DECEMBER 2, 2024

Sales funnel analysis: Examine conversion rates at different stages of your sales funnel. Please list three ways to measure marketing incrementality for social media and email campaigns. KPIs: Open rate: Percentage of recipients who opened the email. Updated answer: Certainly!

A/B Testing 118

A/B Testing Control Group Marketing Conversion Rate 118

Martech Series

JUNE 23, 2025

Relevancy translates into higher engagement, better conversion rates, and increased customer loyalty. This is a significant step away from the broad-stroke campaigns into the highly personalized conversations that mark a crucial evolution within modern MarTech.

MarTech 103

MarTech Machine Learning Conversion Rate Conversion 103

The Ad Tech Blog

JUNE 24, 2024

Algorithm changes impact both social media and email marketing in significant ways. Understanding these impacts can help marketing managers and digital specialists optimize their strategies for better engagement and conversion rates. Both social media and email marketing require constant adaptation.

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

Advendio

APRIL 4, 2025

Retail media is becoming one of the biggest trends in digital advertising. Retail media networks (RMNs) are changing how brands connect with shoppers, using first-party data to deliver highly targeted and personalised ads. But what’s behind this massive growth, and why is first-party data such a game-changer for media buying agencies?

Retail 52

Retail Media Agency Machine Learning 52

Martech

JULY 17, 2024

The interactivity draws attention and encourages social media sharing. This method respects user privacy and enhances ad relevance, improving engagement and conversion rates. Coca-Cola captured the attention of late-night urban crowds with a Playable Billboard in Times Square.

Advertising 119

Advertising Marketing Conversion Rate Audience 119

Martech

JULY 26, 2024

Conversion-focused product pages : Design product and service pages that are rich in detail, offering interactive demos, user reviews and case studies to facilitate informed decision-making. Targeted landing pages : Implement targeted landing pages tailored for specific campaigns, maximizing lead capture and conversion rates.

Marketing 129

Marketing SEO Retargeting Conversion 129

Martech

JANUARY 22, 2025

As Clay grew to its current valuation, social media platforms like LinkedIn and YouTube started to see an influx of posts from people working in sales and startups showing how they use Clay in their cold email outreach workflows. Intent data Clay has intent data to help marketers identify prospects who are actively researching solutions.

Marketing 114

Marketing Conversion Rate Conversion Audience 114

Ad Rants

JANUARY 11, 2023

Not only will this keep your content strategy organized and on track, it can also help boost your conversion rates. Here are a few tips to create an editorial calendar that can help increase your conversion rates: Identify Your Goals. What are you hoping to achieve with your content? Publish Consistently.

Conversion 198

Conversion Conversion Rate SEO Brand Awareness 198

Martech

SEPTEMBER 6, 2024

By creating different variations of CTAs you can increase their relevance, leading to higher engagement and conversion rates. How it helps you These updates significantly boost the capability of your forms, enabling you to gather more information without negatively impacting the user experience or conversion rates.

Conversion Rate 114

Conversion Rate Conversion Marketing Audience 114

Martech

SEPTEMBER 13, 2024

Now, all emails focusing on social media , testimonials and live events will fall under this category. If you find a particular touch in a flow is not performing well, look at recent campaigns with high conversion rates. These will group your content into a specific section with its assigned color.

A/B Testing 135

A/B Testing Marketing Pop-Up Conversion Rate 135

Single Grain

JULY 7, 2025

Key Takeaways TikTok ads offer conversion rates between 1.1% When evaluating TikTok’s advertising value, three key metrics tell the most compelling story: Conversion rates: TikTok ads conversion rates average between 1.1% Calculate your conversion pathway. With conversion rates between 1.1%

ROI 52

ROI Conversion Rate CPM Click Through Rate 52

Martech

JULY 18, 2024

AI creates more body image issues: “Two out of three people anticipate that AI-generated models, influencers and media imagery will impact the perception of real humans.” AdLLM Spark is designed to generate high-conversion-rate advertising texts for all major advertising platforms by using real-life ad data.

MarTech 115

MarTech Machine Learning Conversion Rate Conversion 115

VideoWeek

JUNE 24, 2025

In this week’s Week in Charts: Meta reassures agencies over AI, social media users call for content moderation, and Reddit shares jump at AI ad tools announcement. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here.

Agency 66

Agency Media Pop-Up Conversion Rate 66

Martech

JUNE 16, 2025

Attribution metrics: Understanding the contribution of various channels to conversions will be vital. With LLMs potentially altering traffic sources, data-driven attribution models will help marketers assess the true impact of organic search, social media, and other channels on customer journeys.

Conversion Rate 65

Conversion Rate A/B Testing Brand Awareness SEO 65

AdvertiseMint

JANUARY 13, 2025

By enabling direct purchases from videos, VSAs increase conversion rates effectively. Ideal platforms for VSAs include YouTube, social media , and streaming services. Boosting Conversion with VSAs One of the primary advantages of VSAs is their potential to drive higher conversion rates.

Conversion Rate 52

Conversion Rate eCommerce Conversion Brand Awareness 52

Ad Monsters

AUGUST 22, 2024

AdLib Media Group partnered with Jounce Media to enhance programmatic advertising by automatically blocking low-quality MFA sites. In a strategic move to enhance the quality and effectiveness of programmatic advertising, AdLib Media Group has announced a partnership with Jounce Media by integrating its MFA detection technology.

Media 116

Media Ad Tech Conversion Rate Agency 116

Digital Ad Blog

MAY 26, 2025

In this changing landscape, owned media is emerging not as a fallback but as a strategic pillar. This climate is driving a renewed focus on owned media channels, websites, email lists, content hubs, mobile apps, and CRM-driven experiences, where the brand controls the message, the experience, and the data.

Media 59

Media SEO Marketing Healthcare 59

Ad Monsters

JANUARY 7, 2025

Discover how publishers plan to tackle 2025 with five transformative trendsAI, paywalls, multi-platform strategies, commerce media, and content innovationdesigned to boost revenue and engagement. This transformation drives publishers to reimagine how they approach content packaging and monetization strategies.

Media 99

Media Conversion Rate Affiliates Retail 99

Martech

MAY 19, 2025

Social media engagement: Utilize platforms like LinkedIn to share insights, industry news and thought leadership content. This approach not only enhances the customer experience but can also lead to higher conversion rates and long-term loyalty. This helps build brand awareness without direct sales pressure. Give it a try.

Conversion Rate 103

Conversion Rate Brand Awareness Education MarTech 103

Martech

OCTOBER 14, 2024

Social media management tools (e.g., KPIs: Campaign open and click-through rates. Lead conversion rates. Cross-channel marketing integration Improvement focus: Ensure a consistent and cohesive marketing message across all channels (in-store, online, social media). Tools: Marketing automation platforms (e.g.,

Marketing 114

Marketing Click Through Rate Communications ROI 114

Martech

JANUARY 30, 2025

However, there are several tricky aspects to navigating the local media landscape. Localized approach: Local media marketing requires hyper-targeted content and smaller-scale campaigns aligned to specific media consumption habits. This sounds straightforward enough. Do this daily to optimize your efforts.

Marketing 95

Marketing Pop-Up Conversion Rate Audience 95

Martech

MAY 3, 2022

Social media is still one of the most powerful marketing channels. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media. To succeed in social media marketing today, you need to be innovative in your approach. What are your goals?

Media 144

Media Marketing Brand Awareness Audience 144

Martech

OCTOBER 24, 2024

GenAI tailors experiences based on customer behavior, increasing conversion rates. There’s a broad range of writing tools, from PR content to conversion-optimized shop texts, social media posts, video captions and even technical writing. AI social media assistants. Effectiveness benefits include: Personalization.

MarTech 126

MarTech Machine Learning Conversion Conversion Rate 126

Martech

JUNE 13, 2025

When measured by conversion rate, the average AI search visitor (tracked to a non-Google search source like ChatGPT) is 4.4 Semrush is parent company of MarTech publisher Third Door Media.) MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals.

Conversion Rate 65

Conversion Rate Conversion MarTech Media 65

Martech

DECEMBER 12, 2024

Case in point, I spoke with Ricky Ray Butler , founder of Revmatics, an AI-powered ABM platform for optimizing B2C conversions. Given Butlers extensive experience in media and AI, his decision to create this product piqued my interest. Its first product, Revmatics CRO, aims to boost ROI on media spending. The tool generated 1.2

MarTech 112

MarTech Conversion Conversion Rate Marketing 112

Martech

JULY 18, 2024

On the first day alone, the home furnishings category saw a doubling of online transactions and a conversion rate up 75%, according to commerce media platform Criteo. Home, furniture and appliance categories saw a 76% boost in sales, Adobe Analytics found.

eCommerce 124

eCommerce Retail Electronics Conversion Rate 124

Martech

OCTOBER 18, 2024

Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. However, all social media sites have a certain percentage of ghost accounts. Every social media site has its distinct culture and jargon. Using LinkedIn personally is very different from using it for marketing.

Click Through Rate 139

Click Through Rate Brand Awareness Audience Conversion 139