Digital Ad Blog

MAY 26, 2025

Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. Conversion Efficiency Tracking conversion rates, cost-per-lead, and funnel progression from owned channels helps compare efficiency against paid initiatives.

Media 59

Media SEO Marketing Healthcare 59

Lemonads

JANUARY 24, 2022

These programs are all from highly trusted brands and household names, with high conversion rates, long cookie duration, and high payouts. Their affiliate program has amongst the highest conversion rates. They offer very high commissions and have a generous conversion rate.

Affiliates 52

Affiliates CPA Conversion Rate Cookies 52

MNTN

JANUARY 13, 2023

As the company plans its back-to-school campaign, the brand positioning aspect of their plan would tell them to focus on talking about protecting a student’s lockers, keeping their expensive electronics safe, or preventing pranksters from stealing their gym clothes. Conversion Rate (CR). Cost per Acquisition (CPA).

Advertising 52

Advertising CPA Marketing Brand Awareness 52

MNTN

JUNE 11, 2024

As the company plans its back-to-school campaign, the brand positioning aspect of its plan would tell them to focus on talking about protecting students’ lockers, keeping their expensive electronics safe, or preventing pranksters from stealing their gym clothes. Suddenly, they don’t just have a campaign–they have a powerful story to tell.

Marketing 52

Marketing CPA Brand Awareness Conversion Rate 52

MNTN

MARCH 19, 2024

Programmatic vs Digital Advertising Digital advertising encompasses all marketing efforts that use an electronic device or the internet, including display ads, social media, and email marketing, allowing brands to connect with a broad audience online. hovering, expanding).

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Lemonads

APRIL 3, 2020

Significant Drop in Conversions As you can imagine, conversion rates have decreased for most industries across the board. Even industries that experienced traffic boosts are seeing a decline in conversions. That said, luxury items and other non-essentials experienced a significant reduction in web activity.

Affiliates 52

Affiliates Marketing Non-Profit Food 52

Single Grain

APRIL 25, 2022

Directives claim to achieve a 148% increase in conversion, 147% decrease in Google Ads CPA, and 457% increase in monthly paid leads for its customers. Advising intelligent bidding strategies to maximize clicks and target cost-per-acquisition (CPA). Key Services: Launching multi-channel paid marketing campaigns.

Agency 52

Agency Marketing A/B Testing ROI 52