Adweek

OCTOBER 9, 2024

2000 was the year I declared my first major in Cognitive Science/Artificial Intelligence. I was fascinated by the world of AI as we knew it 24 years ago. It was about neural networks, the psychology of language, how brains developed, and how computer science could ultimately intersect with mimicking and mapping what human brains did.

Conversion 322

Conversion Agency 322

Martech

APRIL 28, 2025

Q: How does conversion lift testing work, and which ad platforms offer it to advertisers? Conversion lift testing, also known as “lift tests” or “lift studies,” is a method used by marketers to measure the incremental impact of their advertising efforts on conversions.

Conversion 76

Conversion Control Group Conversion Rate MarTech 76

Adweek

OCTOBER 28, 2024

It does this by identifying lower-traffic queries within search that actually drive conversions, according to documents seen by ADWEEK. Google has been pitching advertisers on a new AI-powered search tool, called Search Bidding Exploration, which aims to find new pockets of valuable traffic.

Audience 300

Audience Advertising Conversion 300

Adweek

FEBRUARY 18, 2025

In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Mike Romoff, chief revenue officer at Reddit, to take us inside the platform's evolution--from AI-powered discovery tools to the power of community-driven advertising. In an era where digital trust is eroding, Reddit has emerged as a powerhouse.

Clickbait 234

Clickbait Conversion Advertising Media 234

Adweek

FEBRUARY 16, 2025

In this engaging conversation, Natalie shares her journey from traditional TV entertainment to becoming a global marketing leader in the ad tech space. Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Natalie Bastian, global CMO of media advertising platform Teads, recorded at CES in Las Vegas.

Ad Tech 189

Ad Tech Marketing Entertainment Conversion 189

Martech

SEPTEMBER 4, 2024

The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness. Prioritize conversions with a mix of Video Reach, Video View, and Demand Gen campaigns.

Brand Awareness 125

Brand Awareness Conversion MarTech Advertising 125

Adweek

APRIL 29, 2025

Mark Zuckerberg is under fire after a report found that chatbots on Instagram, Facebook, and WhatsApp sometimes engage in inappropriate conversations with minors.

Conversion 332

Conversion Media 332

Martech

SEPTEMBER 9, 2024

ECPC is a light touch of automated bid strategies, allowing you to dip your toe into automated bidding without giving Google full control by just working toward a conversion target. Google introduced enhanced CPC in 2010 as a Smart Bidding strategy to optimize bids based on conversion likelihood. Why we care. First seen.

CPC 116

CPC Machine Learning CPA Conversion 116

Martech

AUGUST 15, 2024

It finds patterns of behavior and uses contextual data from primary and secondary data to create AI avatars that can have open-ended conversations mimicking real consumer interactions. Conversica upgraded its Conversational AI platform. The new release enhances conversation management with flexible AI-supported messaging options.

MarTech 127

MarTech Conversion ROI Marketing 127

Martech

SEPTEMBER 5, 2024

The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR). Calculating conversions by 1,000 impressions shows free trials nearly double demos. For non-branded campaigns, demos drove fewer conversions than trials per 1,000 impressions.

Non-Profit 127

Non-Profit Click Through Rate Impressions Conversion Rate 127

Martech

JANUARY 10, 2025

Assistance for marketers in creating and optimizing loyalty promotions with conversational prompts. We saw a demonstration of conversational engagement with an AI agent at the Agentforce World Tour event last November. .” The new skills available include: Order management. Guided shopping. Appointment scheduling. Why we care.

Retail 128

Retail Shipping Conversion Impressions 128

Martech

MARCH 5, 2025

Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. Our conversation also touches on the current state of the data layer in martech, where data increasingly flows to a data warehouse or data lake.

MarTech 122

MarTech Conversion Marketing Audience 122

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? This fosters stronger customer relationships and drives higher engagement and conversion rates, ultimately contributing to business growth.

Conversion Rate 116

Conversion Rate A/B Testing Conversion Click Through Rate 116

Martech

SEPTEMBER 3, 2024

“Deprecation of cookies is inevitably going to happen; how it happens might be different to the last conversation that we had.” ” Quantcast’s approach is to look at conversions and build models based on what kinds of customers convert. If we’re not confident about a conversion, we’ll disregard it.”

Cookies 117

Cookies Conversion Education Impressions 117

Martech

SEPTEMBER 27, 2024

These interactions are crucial for nurturing future conversions but often do not immediately translate into sales. Also, when evaluating ROAS, platforms like Meta take undue credit for conversions generated from other media channels, such as linear or connected TV. For instance, when iOS 14.5

Media 128

Media Advertising Conversion Rate Machine Learning 128

Martech

AUGUST 8, 2024

Consider tools like Google’s Enhanced Conversions to capture data that might otherwise be missed. For example, when customers provide information like an email address during a conversion on your website, Enhanced Conversions securely hash this data and match it to their Google account.

Cookies 126

Cookies Data Management Platform Machine Learning Conversion 126

Martech

JULY 26, 2024

Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Marketing 130

Marketing SEO Retargeting Conversion 130

Adweek

JUNE 10, 2024

The studio, according to a statement on the brand's website, will "produce original entertainment and tell stories that deepen connections and spark conversations." Starbucks is launching its own production studio, Starbucks Studios.

Entertainment 352

Entertainment Conversion Media Advertising 352

Martech

FEBRUARY 12, 2025

In this conversation with Natalie Silverstein, Chief Innovation Officer at Collectively, we cover the origins of influencer marketing, going back to long-form written content and the Mommy Bloggers, to the short-form video we associate with influencer marketing today. Its also big business for both content creators and brands.

Marketing 119

Marketing Conversion MarTech Media 119

Martech

AUGUST 19, 2024

Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion. They also reveal shifts in market demand and highlight key topics in conversations with target accounts. It enables you to create personalized strategies that enhance lead conversion and foster customer loyalty.

Marketing 118

Marketing Conversion Rate Conversion Click Through Rate 118

Martech

NOVEMBER 6, 2024

Advertisers using these features alongside in-feed ads see a 20% increase in conversions at a similar, if not lower, CPA. Its viral trends and interactive features build authentic connections and foster brand loyalty, while targeted ads and social commerce tools streamline the path from discovery to conversion.

Advertising 127

Advertising ROI CPA Conversion 127

Martech

SEPTEMBER 11, 2024

BDRs/SDRs used industry case studies or solution-specific use cases to build credibility early in the conversation. In interviews, the cynical side of me also picked up that perhaps prospects were requesting they end the conversation — but that might just be me. Events Content related to user events received considerable attention.

Conversion 136

Conversion Audience Marketing MarTech 136

Adweek

JUNE 27, 2024

The burger joint used digital agency Known's Reddit-focused gen AI chatbot, The Big Letbotski, to scour over 80,000 active subreddits for contextual conversations around chicken sandwiches. Shake Shack added a secret sauce to its latest advertising campaign: generative AI.

Conversion 342

Conversion Agency Advertising 342

Martech

NOVEMBER 1, 2024

Our 12-minute conversation covers topics like Konrad’s advice for marketers and advertisers moving forward. The big topics of conversation in online advertising beyond third-party cookies as we move into in 2025. To sort through where we are and we might be going, I sat down with Konrad Feldman, CEO and co-founder of Quantcast.

Cookies 123

Cookies Conversion MarTech Advertising 123

Adweek

NOVEMBER 7, 2024

Others have grumbled about a lack of clear revenue data, beyond the basic campaign metrics like impressions, conversions, and return on ad spend, making it tough to validate its effectiveness. Some brands have found that TikTok Smart+, launched in October, has delivered inconsistent performance.

Impressions 331

Impressions Conversion 331

Adweek

JUNE 20, 2024

CANNES, France--Elon Musk's conversation with WPP CEO Mark Read at the Cannes Lions Festival this week didn't just draw a crowd, but frustrations from agency staffers as well.

Conversion 332

Conversion Agency Advertising 332

Adweek

JUNE 20, 2024

Not all creativity is worth saving," said the CEO of Accenture Song in a conversation at the Cannes Lions Festival with OpenAI chief technology officer Mira Murati. CANNES, France--Ad veteran David Droga is one of the few people with the keys to OpenAI's text-to-video tool, Sora, and it's already reshaping how he thinks about creativity.

Conversion 332

Conversion Advertising 332

Adweek

OCTOBER 2, 2024

These conversations must highlight the ongoing need to promote diversity as we grow. While AI is our latest fascination, upholding and prioritizing equity and inclusion in marketing and advertising is crucial. At Cannes Lions 2024, AI ignited essential and overdue discussions about the future of ad agencies and the creative industry.

Conversion 329

Conversion Agency Advertising Marketing 329

Adweek

AUGUST 27, 2024

Up on the roof, guests cluster beneath the box hedges, absorbed in cocktails and conversation. It's a summer evening at Zero Bond, a private Manhattan club where the lights are low, the net worth high, and the likes of Elon Musk, Gigi Hadid and Shawn Mendes have been spotted. Few of them notice when a.

Conversion 325

Conversion Marketing Advertising 325

Adweek

OCTOBER 11, 2024

As video has become a bigger part of the conversation in the podcast space, The digital media company Vox Media signed the YouTube creator Kenny Beecham to its podcast network Friday, part of a broader strategy from the company as it seeks to position its podcast portfolio as a multichannel offering that goes beyond audio. "As

Media 325

Media Conversion 325

Martech

APRIL 15, 2025

Performance marketing is conversion-focused. Many tools have integrated attribution models so that you can understand what channel or platform led to a conversion. Finally, conversion tactics move those considering becoming customers into actually converting. Its all about that sale or lead, both easily measurable results.

ROI 98

ROI Marketing Brand Awareness Conversion 98