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Mobile Insights with InMobi: Q&A with Rohit Dosi on Search Advertising and Microsoft in India

InMobi

In this conversation, we talked about the current state of search advertising, what Indians are searching for during the lockdown and the many advantages of Microsoft search, among other topics. Search advertising is a lot more based on keyword focused queries, so it is extremely targeted towards its user.

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5 Programmatic Advertising Examples That Will Inspire Your Next Campaign

Smart-Hub

The Economist used data from their website, including floodlight tags, which allowed the creation of retargeting lists of previous users and in-market segments. This demonstrates the power of programmatic advertising in reaching a large audience, driving engagement, and delivering a strong return on investment.

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6 Proven Advertising Strategies for Online Success

Single Grain

It should communicate the key benefits of the product or service being promoted and propose a solution for a need. 1) Retargeting and Remarketing Retargeting and remarketing are terms that are commonly used interchangeably, but in reality, they have distinct differences.

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8 B2B Digital Marketing Case Studies to Inspire You

Single Grain

Retargeting: The last step was implementing website retargeting, which enabled them to reach site visitors who did not convert with single image ads. This feature made it easy for potential customers to sign up for a demo, making it more likely that they would follow through with their intention.

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Top 10 Best Ad Management Platforms for e-Commerce in 2022

Ad Wisey

Google Ads is the undoubted leader of online advertising platforms. You may show sponsored search advertising on Google search engine results pages using Google Ads, previously known as Google Adwords. Retargeting. Creation of retargeting advertising to generate more leads and return customers to purchases.

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Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

For any business to succeed online, it is crucial to be visible in the major search engines. But getting to the top of the search engine results pages with SEO alone can take more time than you'd like. Before hiring a paid search advertising company, consider these five things you should look for in a PPC company: Case Studies.

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Best Advertising Agency: Top 10 Choices for 2022

Single Grain

5) Retargeting. 97% of people who visit your site for the first time leave without buying anything unless you bring them back via a retargeting campaign. A good retargeting campaign works because: 3 out of 4 customers notice retargeted ads. If you leverage retargeting along with other channels, you can sell 50% more.

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