Ad Monsters
JANUARY 8, 2024
It began with Bloomberg News saying it had enough of the open markets and to improve its user experience it would eliminate the channel entirely. Then Digiday published a series of articles, saying open programmatic markets are in a tough spot as the “lowest quality” publishers flooded the auctions.
Lemonads
SEPTEMBER 25, 2020
We’ll give you some advice on how to optimize your push ads campaigns to boost traffic and conversion. Advertisers explore various marketing channels to grow and engage their traffic. Social media, email marketing, or SMS are other channels they can use to reach new visitors. Don’t use Clickbait.
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Banner Flow
DECEMBER 7, 2020
While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. The adex benchmark 2019 report showed that social media ad spend was higher than €1bn in four markets and €100m in a further 14 – with the increases in users, this growth is set to rise.
InMobi
APRIL 16, 2019
This is the virtuous mantra that digital and growth marketers stand by. Ensuring that users are shown the better performing creatives will better attract the intended audience for your app (and increase conversions). At the same time, it also mitigates any negative impact to upstream metrics such as sudden drops in conversion rate.
VideoWeek
OCTOBER 13, 2023
CMA Approves Microsoft and Activision (and Ubisoft) Deal The UK’s Competition and Markets Authority (CMA) has cleared Microsoft’s deal to acquire Activision without the cloud gaming rights, which will be divested to Ubisoft. X is also testing a new “clickbait” style ad that cannot be blocked or reported, according to Campaign.
Banner Flow
DECEMBER 7, 2020
While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. The adex benchmark 2019 report showed that social media ad spend was higher than €1bn in four markets and €100m in a further 14 – with the increases in users, this growth is set to rise.
Single Grain
SEPTEMBER 8, 2020
One of the best ways to decrease digital marketing spend and increase sales is to generate more qualified clicks from the content that you already have. Additionally, increasing your CTR will allow you allocate your marketing budget more efficiently, as you can generate more sales with the resources you already have. .
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