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Stop Wasting Your Ad Spend On Made-For-Advertising Publishers

AdExchanger

There’s a new TLA (“three-letter acronym”) that’s crept into the media-buying conversation. MFA is a combination of paid traffic, clickbait and other incentivized traffic, engineered to create ad impressions and generate revenue. MFA: Made-for-advertising content.

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What Will the Next 12 Months Look Like for the Programmatic Supply Chain?

Ad Monsters

MFA Conversations Continue in 2024 Trend #1: Made For Advertising sites (MFAs) will continue to spark conversations, particularly around how trading desks spend advertiser’s budgets. Despite efforts in the second half of 2023, there is still a lot of confusion around what an MFA site is and whether they’re inherently bad.

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How to create a push ad campaign that works well

Lemonads

We’ll give you some advice on how to optimize your push ads campaigns to boost traffic and conversion. Choose your words and creatives wisely and you’ll reach conversion every time. Don’t use Clickbait. Also, since push ads work on the CPC model it would be a shame to pay for hundreds of clicks and get 0 conversions.

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5 Social Media Advertising Trends | 2021

Banner Flow

Creating a positive working relationship with a micro-influencer could be fantastic for your conversions. Design your ads to promote positive engagement but avoid anything is clickbait. The reason for is the low cost of a campaign in comparison to a macro-influencer. Influencer marketing in numbers. Conclusion.

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Apply this Ridiculously Effective Creative Optimization Technique to Maximize ROI

InMobi

Ensuring that users are shown the better performing creatives will better attract the intended audience for your app (and increase conversions). For example, if you take a CTR uplift goal, it is possible the optimization efforts takes us towards more clickbait variants that are not high “value.”

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5 Social Media Advertising Trends | 2022

Banner Flow

Creating a positive working relationship with a micro-influencer could be fantastic for your conversions. Design your ads to promote positive engagement but avoid anything is clickbait. The reason for is the low cost of a campaign in comparison to a macro-influencer. Influencer marketing in numbers. Conclusion.

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The WIR: German Broadcasters Cooperate on Streaming, Google Vows to Fight Breakup of Ads Business, and Publicis Posts Another Strong Quarter

VideoWeek

The collaborative interface enables advertisers to apply discrete data to measure conversions or reach people with relevant ads, according to Google. X is also testing a new “clickbait” style ad that cannot be blocked or reported, according to Campaign. The tool will become generally available in Google Ads in early 2024.

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