Karola Karlson

FEBRUARY 1, 2021

On the other hand, promoting B2B or SaaS Facebook ads outside of office hours is likely to make those ads’ CPC higher. Here’s an example of how a Facebook campaign’s click-through rates and CPC changes, depending on the time of day. Chai lovers are more likely to click on this ad. Keep it short.

CPC 52

CPC CPM Click Through Rate Audience 52

Single Grain

JULY 27, 2021

For example, instead of having two ad sets with 1% lookalike audiences and 2% lookalike audiences, he would combine audience and budgets to test results. Specifically, we found that the age group 24-30 had the highest click-through rates, so it’s worth trying if that’s your target audience. How You Can Execute This.

eCommerce 52

eCommerce CPM ROI Video Ads 52

Single Grain

MAY 18, 2023

Instagram also offers specific features that benefit fashion companies, such as shopping ads. Related Content: 9 Tips for Creating Instagram Video Ads that Actually Generate Sales Why Run Instagram Clothing Ads? Story Story ads appear between their followers’ Instagram Stories rather than in their feeds.

Fashion 52

Fashion Retargeting Brand Awareness Audience 52

NewProgrammatic

OCTOBER 12, 2021

Google combines that with its Ad Rank algorithm that decides the position of your ads. The algorithm takes into consideration expected click-through rate, ad relevance, and landing page experience to decide the quality of your ad. Video Search Ads. App Install Search Ads.

Marketing 52

Marketing Search Advertising Brand Awareness Video Ads 52

Single Grain

SEPTEMBER 5, 2019

The truth is: Facebook retargeting does work and the statistics prove it: Website visitors who are retargeted with display ads are more likely to convert by 70%. The click-through rate (CTR) of a retargeted ad is 10x higher than the CTR of a typical display ad. 7 Easy Ways to Optimize Your Facebook Ads.

Retargeting 110

Retargeting Conversion Audience Banner 110

Single Grain

SEPTEMBER 30, 2019

Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they're on pretty much all social platforms), you shouldn't discount the efficacy of text ads. They are very easy to produce, are one of the least expensive forms of digital ads, and are even easier to consume than video.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

AdvertiseMint

AUGUST 3, 2023

TikTok Ads. TikTok Ads allow you to create and display short video ads to a targeted audience. Depending on your needs and budget, you can choose from various ad formats. In-feed ads appear on users’ “For You” pages, while brand takeovers display full-screen ads when users open the app.

Marketing 52

Marketing Click Through Rate Audience Shipping 52