Single Grain

JULY 9, 2021

million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. One such channel is native advertising, which has allowed publishers to continue to monetize their audiences while offering a pleasant reading experience.

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Monetize More

OCTOBER 4, 2022

The key to successful segmentation is finding which audiences jump out as more valuable to publishers than others—and then making sure advertisers know about it. Native Advertising. So, it’s a great time to power up on Native Advertising in Q4. Native ads blend well with content, and users enjoy viewing them.

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Basis

OCTOBER 7, 2022

The most important part of any programmatic campaign is ensuring that a client’s business outcome (increasing market share, driving more traffic to a website, etc.) For example, a client’s goal may be to increase their reach in a new market—but reach isn’t a key performance indicator you can optimize towards within a DSP.

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InMobi

OCTOBER 29, 2013

Merket commenced the m-Marketing track with the perfect start, an opening keynote followed by a Q&A on Native Ads, The Future of Monetization. I know it’s early, but I’m about to blow your mind,” Ryan began as he introduced the company’s three new products: Custom Ads, AppGalleries and the Native Ads Platform. Good morning.

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MobileAds

JANUARY 20, 2021

So, it’s expected for many to wonder: What are the best mobile ad formats for my marketing campaigns? Learn how to select the best mobile ad format to monetize your mobile marketing campaign. InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. Cons of Native Ads.

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Brid.tv

DECEMBER 20, 2022

Native Ads. Native advertisements blend into the rest of the content and don’t stand out as ads right away. Interstitial ads take up the whole screen of the device , making it impossible for the user to access the app until the ad is over or they click out of it. Start Monetizing. Rewarded Video Ads. Rewarded Video Ad.

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Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. of Google’s revenue comes from pay-per-click ads.

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Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030.

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Single Grain

JUNE 28, 2023

Digital marketing should always be measurable. Which leads us to performance marketing … Businesses are witnessing a significant shift in their marketing strategies. A notable change has been the increasing preference for CMOs with a background in performance marketing.

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SODP

MAY 25, 2020

When taking the stage a decade ago, native advertising revolutionized the advertising industry. Non-intrusive branded messages that fit seamlessly into editorial content helped advertisers combat banner blindness and increase click-through rates significantly. . Native ads or branded content?

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Smart-Hub

OCTOBER 24, 2023

Programmatic advertising is an approach to digital ad distribution familiar to every modern marketer that plays a key role in the online traffic monetization process. Get a Consultation For Free Contact us Real-Time Optimization Programmatic advertising allows for real-time adjustments to ad campaigns.

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Smart-Hub

NOVEMBER 1, 2023

Mobile native ad formats support huge variations of advertising units. For example, mobile native advertising formats can come in the form of push notifications (immediate system notifications) or recommendation widgets on the website (normally mobile web ads). Audio Audio ads leverage sound to convey marketing messages.

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Single Grain

MAY 24, 2023

In-app advertising statistics are a great help to any successful digital marketing campaign, helping you reach and engage with your target audience effectively. In this article, we’ve assembled 25 of the sharpest in-app advertising statistics that will pull back the curtain on the effectiveness and significance of mobile marketing.

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Automatad Inc.

FEBRUARY 9, 2023

Similarly, if a publisher notices that their CPMs are higher in certain geographic locations, they may target those regions more heavily in their advertising efforts. CPM also allows publishers to identify trends and fluctuations in the market, which can be used to negotiate better ad rates with their partners.

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Lemonads

DECEMBER 17, 2020

Many affiliates, both experienced and newbies, find native advertising a worthy alternative to social and display traffic. When it comes to Native Advertising , all roads lead to MGID with a stable reputation on the market and a sustainable Top Native Advertising Platform Worldwide position.

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Lemonads

AUGUST 30, 2020

years to innovate around what became today, “the foundation for Taboola’s mathematical predictive engine ” becoming part of publishers’ workflows to allow them to exceed through various optimization capabilities. RevContent is often called the top growing native advertising platform since they are improving a lot!

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Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. These ads also help to bypass ad-blocking software.

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Single Grain

MAY 15, 2023

This targeting can result in higher click-through rates and conversions, making Google Ads a cost-effective advertising option for businesses of all sizes. With its targeted advertising options and detailed Google analytics, AdWords allows businesses to optimize their advertising campaigns for maximum effectiveness.

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Single Grain

MARCH 28, 2023

There are a variety of marketing methods you can employ to promote your SaaS product , but today, we’re going to hone in on one in particular: PPC for SaaS. Get My Free SaaS PPC Marketing Plan Why PPC Is Important for SaaS PPC is a powerful digital marketing strategy that is particularly important for Software as a Service products.

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Single Grain

MAY 30, 2023

Related Content: 7 Mistakes in UI and UX That Are Costing You Engagement 3) Maximizes Your Ad Reach at a Lower Cost With multi-device compatibility and targeted messaging, running display ads helps you reach a broad market of people who might use various devices to find your business. It is automatically turned on for all display campaigns.

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Clearcode

APRIL 26, 2022

If you have any questions about programmatic advertising or AdTech, then feel free to get in contact with us here. Hello everyone, my name is Michael and I’m Head of Marketing at Clearcode. In today’s video, I’m going to be explaining the complicated world of AdTech and programmatic advertising. Introduction.

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Single Grain

JULY 2, 2019

Please note: It is still important to target informational and navigational search queries in your digital marketing strategy, although the maximum weightage should be given to high-commercial-intent keywords. And there is no better way than email marketing to enable them to visit your site more often.

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Single Grain

NOVEMBER 28, 2023

If your business intends to remain competitive in the crowded online space, you have to adapt your strategies to the latest innovative digital marketing trends — before they become mainstream. Let’s dive in and explore the forces shaping the future of digital marketing. Herein lies the opportunity.

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