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How to protect your marketing survey against AI bot attacks

Martech

How AI bots are gaming the system Businessman and former Presidential candidate Andrew Yang once said, “Automation is no longer just a problem for those working in manufacturing. As a result, it is impacting your campaign success rates. Open and click-through rates were half of what they had historically been.

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The Authenticity Crisis In Influencer Marketing: How Fake Metrics Are Silencing Marginalized Voices

Ad Monsters

Consequently, authentic creators—often growing their audiences gradually—are regularly sidelined in favor of accounts with inflated metrics and manufactured engagement. Prioritize branded search lift, saves, click-through rates and quality of community engagement. Integrate DEI considerations into campaign briefs upfront.

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How to Build Personalized Ads at Scale for B2B Marketing

Single Grain

Go Beyond Traditional Metrics While click-through rates, engagement rates, and conversion rates remain important, sophisticated B2B marketers are looking beyond these metrics to measure: Engagement quality (time spent, depth of interaction). higher click-through rates compared to generic campaigns.

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How to Optimize LinkedIn ABM with AI Pipeline Management

Single Grain

Conversion Optimization: Beyond Click-Through Rates While engagement metrics provide valuable insights, revenue-focused organizations optimize for conversion events that directly impact pipeline velocity.

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B2B Success Stories: Reinventing LinkedIn Ads with ABM Strategies

Single Grain

Key Highlights B2B companies implementing ABM on LinkedIn report 91% higher conversion rates than those using traditional approaches 208% revenue increase is possible with a well-executed LinkedIn ABM strategy Case studies show that personalized LinkedIn ABM campaigns can reduce sales cycles by 30-40% AI-powered personalization tools like Karrot.ai

ROI
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How to Benchmark LinkedIn ABM Performance with AI Analytics

Single Grain

Account Engagement Depth: Move beyond surface-level metrics like click-through rates to measure engagement quality. A manufacturing company’s LinkedIn ABM metrics will naturally differ from a SaaS company’s, even when both use similar AI analytics approaches.

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Chicago’s Top 8 Agencies for High-Performance LinkedIn ABM Campaign (2025 Guide)

Single Grain

Traditional agencies often struggle to demonstrate clear ROI beyond surface-level metrics like cost-per-lead or click-through rates. Karrot.ai’s reporting shows which accounts are advancing through sales stages based on ad exposure and engagement patterns. Join the waitlist for Karrot.ai