What every marketer needs to know about programmatic advertising
Martech
OCTOBER 19, 2022
What is a retail media network? Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. What is a retail media network?
Let's personalize your content