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How to Build Cookieless Retargeting Strategies That Work

Single Grain

Third-party cookies are now largely obsolete, and global privacy regulations are becoming increasingly stringent. As a result, marketers face a stark reality: 85% of advertising professionals favor first-party data identifiers as the primary solution to replace cookies , according to recent research by Statista.

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A Post-cookie Survival Guide for Publishers – Tips From Nashville Pub Forum

Ad Monsters

His team has coined him the post-cookie savior. Core to his role is figuring out how to keep making programmatic money when the cookie crumbles. How Cookies Stole Ad Tech. How Cookies Stole Ad Tech. We constantly talk about the future of the cookie, but does anyone remember how we got here? . Bridging the Gap.

Cookies 97
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2024 Predictions: Advertising and digital media

Martech

Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. Above all, they want to make sure they’re connecting with customers in meaningful ways. for digital media technology company Adlook.

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The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

Privacy Constraints The phasing out of third-party cookies, combined with increasingly stringent global privacy laws (e.g., Retargeting, lookalike modeling, and behavior-based segmentation are all affected, reducing the effectiveness of traditionally high-performing tactics.

Media 59
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From Facebook to Meta: an advertiser’s guide

illumin

Cookies One of the key components of Meta ads is the use of cookies to collect user data, like which websites they visit and products they browse. Marketers should, however, be careful not to rely on third-party cookies , since within the next few years, they’ll be entirely eliminated.

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Account-Based Advertising Strategies: Drive 81% Higher ROI With Targeted Campaigns

Single Grain

Multi-channel orchestration is essential for effective account-based advertising strategies , delivering 97% higher ROI than single-channel efforts by creating consistent messaging across display ads, LinkedIn, retargeting, direct mail, and email.

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Programmatic 101: Aligning Campaign Objectives with KPIs and Targeting  

Basis

The focus should be on reaching as many people as possible while starting to build up first-party audiences—a method of understanding your customers that’s increasingly important as the industry moves away from third-party cookies. . The questions marketers must ask are: why am I using this tactic?