Digiday

MAY 3, 2023

This week’s Media Briefing takes a look at Boostr’s 2023 Pricing & Yield Trend report to understand ad spending in the media industry. The report comes as the industry is beginning to embrace that ad levels seen this year were a correction for ad growth seen before the pandemic. Everything’s regressing back towards the mean.

Media 64

Media Non-Profit Advertising Display Advertising 64

VideoWeek

JANUARY 19, 2024

Top Stories Twitch Calls Time on Publisher Partnerships Amazon’s gaming-focussed live streaming platform Twitch has ended a number of major partnerships with publishers, with the partnerships failing to deliver as hoped for either party, Adweek reported this week. The research found that YouTube makes up to $13.4

Non-Profit 52

Non-Profit Media Agency Audience 52

VideoWeek

MAY 5, 2023

Smartclip, Realytics, Yospace, and SQL Services (which RTL Deutschland has a 50 percent stake in) will continue to operate as separate brands, but under the new structure will see increased cooperation, designed to strengthen the overall offering.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

VideoWeek

JULY 18, 2022

In this week’s Week in Review: The DOJ is set to rejects Google’s offer to break up its ad business, DAZN explores an acquisition of Eleven Sports, and Dentsu cuts its ad spend forecast. Top Stories. DOJ Set to Reject Google’s Offer to Split Up its Ad Business. DAZN in Talks to Buy Eleven Sports. percent, a drop of 0.4

Media 52

Media Ad Tech Agency Demand Side Platform 52

VideoWeek

MAY 27, 2022

The report revealed that video was the fastest-growing social advertising sector in 2021, up 50 percent on 2020. BBC Unveils Plans to Go Digital First. These proposals will help the BBC save £200 million a year, at a time when the BBC’s funding is effectively being cut thanks to a license fee freeze. percent to hit €18.5

Ad Tech 59

Ad Tech Agency Media Audience 59

Single Grain

FEBRUARY 17, 2020

89% of B2B brands and 86% of B2C brands are using content marketing in some form for pretty much three reasons, in this order: It's cheaper than traditional marketing. It's easier to do than advertising. It's more popular with people (i.e. your audience) than the above two points. Get A Free Consultation. What Is Branded Content?

Pop-Up 140

Pop-Up Education Entertainment Audience 140