Martech Series

AUGUST 5, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places.

Manufacturing 97

Manufacturing Brand Lift Electronics MarTech 97

Digiday

APRIL 11, 2023

While some auto brands are hitting the brakes on advertising in the face of continued inflation, others are heavily investing — particularly in addressable buying. Full-funnel measurement provides insights to optimize future campaigns Marketers and brands can’t manage what they can’t measure.

Audience 67

Audience Brand Lift Impressions Manufacturing 67

VideoWeek

NOVEMBER 24, 2023

Addressable Lift is a pilot programme that builds on ITV’s existing capabilities available via DataMatch, which uses data clean room technology to measure the impact of a campaign on ITVX (ITV’s streaming service) in driving sales. The ads showed Toyota vehicles driving off-road across wild landscapes.

Audience 52

Audience Video Ads Media Agency 52

VideoWeek

AUGUST 30, 2024

The company has reportedly been pitching its smart TV OS to multiple hardware manufacturers, promising more generous revenue sharing deals than its competitors, as well as more flexibility for customising the user interface. percent average increase in brand lift, and a 3.1 percent lift in brand preference and consideration.

Retail 52

Retail Non-Profit Media Healthcare 52

VideoWeek

JANUARY 10, 2025

Top Stories Smart TV Manufacturers Show Off AI Integrations at CES Several smart TV manufacturers used this week’s CES trade show in Las Vegas to show off new AI integrations with their smart TV interfaces. Google meanwhile announced new AI capabilities for Google TVs using its Gemini AI tool.

Demand Side Platform 52

Demand Side Platform Machine Learning Media Manufacturing 52