Brand Lift Machine Learning Video Ads 
Single Grain
APRIL 25, 2025
Key Highlights: CTV ad spending is projected to reach $33.35 Interactive CTV ads drive 3.5x higher engagement than standard video ads. Brands implementing cross-device attribution see 40% improvement in campaign performance metrics. billion in 2025, a 15.8% year-over-year increase.
Single Grain
JUNE 1, 2025
Key Takeaways AI transforms paid advertising through multiple technologies, including machine learning, natural language processing, computer vision, and predictive analytics that work together to analyze data, recognize patterns, and automate decisions across your advertising ecosystem. Brand lift. Engagement rate.
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Martech
MAY 21, 2024
Example : The feminine hygiene brand plans a cross-platform campaign, targeting its niche audience with audio ads on mobile devices at 7 a.m. based on peak running times and digital video ads during “high-scroll” times. B2B brands with lead generation goals also benefit from down-funnel performance.
Digiday
MARCH 9, 2023
These meaningful, action-based metrics garnered from interactive video allow marketers to tie consumers’ specific actions to ads more effectively — a critical consideration as both brands and consumers tighten their budgets. “In Static ads are wasted impressions.
VideoWeek
DECEMBER 13, 2024
The company, which focuses on measuring brand lift, said the funds will be used to advance its AI-driven ad measurement solutions and expand its presence in the UK market. “Our Brand lift technology delivers exactly that. .”
VideoWeek
JANUARY 10, 2025
Makes CTV Move with Machine Learning-Driven Auctions EX.CO, an online video platform, is expanding its ad server to support auctions in connected TV and digital OOH, the video tech firm announced on Monday. The GenAI 3.0
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