Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing. Types of marketing analytics models.

Marketing 131

Marketing CPL Machine Learning CPC 131

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. market share, to Uber’s 74%, according to Bloomberg Second Measure. In-car tablets are available in 12 markets.

Machine Learning 98

Machine Learning Brand Lift Real Estate eCommerce 98

Martech Series

MARCH 6, 2023

Marketing Technology News: Jatheon Enterprise Data Archiving Wins “High Performer” Medal on G2 Through this curated inventory, advertisers get the best of both worlds. Adelaide’s AU is generated by a machine learning algorithm tuned to proxy outcomes from brand lift to sales.

Ad Exchange 98

Ad Exchange Machine Learning Brand Lift Impressions 98

Martech

APRIL 1, 2024

Break-neck rates of change are inevitable as digital marketing responds to technological advancements, shifting consumer behavior and policy demands. For the past three decades, marketers have been leading the way on the web, adapting to constant changes. Projections show that digital marketing in the U.S.

Advertising 134

Advertising GDPR Clickbait Machine Learning 134

The Ad Tech Blog

JUNE 15, 2024

Challenges in the Advertising-Marketing Industry Difficulty in Measuring Emotional Impact One of the most significant challenges in the advertising-marketing industry is accurately measuring the emotional impact of advertisements. For a deeper dive into the role of emotion in advertising, check out this Medium article.

Advertising 100

Advertising Machine Learning Brand Lift Click Through Rate 100

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. What is hyper-precision targeting?

Audience 114

Audience Conversion Rate Machine Learning Brand Lift 114

InMobi

OCTOBER 15, 2018

“Research is the starting point of marketing. Without research, a company enters a market like a blind man.” - Phillip Kotler, Distinguished Author and Professor of Marketing It’s true that marketing starts and ends with understanding the customer. And yet, market research still feels like the 1990s.

Marketing 52

Marketing Machine Learning A/B Testing Brand Lift 52

illumin

MAY 28, 2024

Marketers constantly face the challenge of signal loss as we transition to a cookieless environment. As a result, marketers worldwide are left with a plethora of challenges to adapt and transition to cookieless marketing. Signal loss isn’t new to marketers. Here’s how your advertising can avoid the pitfall of signal loss.

Advertising 88

Advertising Cookies Machine Learning Brand Lift 88

Martech Series

FEBRUARY 2, 2023

He has built marketing programmes from the ground-up and managed global and local marketing teams for ad tech and martech companies including Criteo, Roku, and Bitly. He has built marketing programmes from the ground-up and managed global and local marketing teams for ad tech and martech companies including Criteo, Roku, and Bitly.

Marketing 52

Marketing Machine Learning Brand Lift MarTech 52

Digiday

MARCH 9, 2023

In another boon to advertisers, this interactive approach to video also equips marketers with insights from consumers’ organic interactions — insights that are especially critical as the attention economy becomes more important, brands work to cut through the advertising clutter, and first-party strategies become increasingly essential.

Machine Learning 69

Machine Learning Click Through Rate Retail Brand Lift 69

Digital Remedy

DECEMBER 7, 2022

Both the wide-ranging brand awareness benefits of traditional broadcast TV advertising and the precise targeting capabilities of digital marketing are known for their mass ability to draw in potential customers. Performance TV allows marketers to show viewers advertisements specific to their buying behavior and sensibilities.

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

InMobi

JULY 8, 2021

Considering a 25-30% opt-in rate for US, that's still equivalent to 30 million people on iOS , putting the combined total addressable market at more than 160 million devices. And in Android-first markets like India and Indonesia, the total numbers are even greater. For opted-out iOS inventory, focus on contextual targeting.

Click Through Rate 52

Click Through Rate Demand Side Platform Audience Machine Learning 52

VideoWeek

JANUARY 12, 2024

As the market moves towards streaming and increased fragmentation grows, brands need accuracy, consistency, scale and transparency to manage media investments,” said Sean Muller, CEO and Founder of iSpot. The suite shows advertisers viewing data from linear TV and over 400 streaming platforms in a single dashboard, the company said.

Cookies 98

Cookies Audience Media Demand Side Platform 98

VideoWeek

AUGUST 25, 2023

The outlook suggests Alibaba, Alphabet, Amazon, ByteDance and Meta will yield a combined market share of 51.9 Marketers can also apply “negative keywords” to avoid appearing in certain search queries. “By percent by 2024. Advertisers will automatically appear in search results and can opt out within TikTok’s ad platform.

Media 52

Media GDPR Retail Agency 52

VideoWeek

DECEMBER 13, 2024

This partnership is part of our continuing strategic approach to maximise reach and viewing opportunities for audiences, wherever they choose to watch, alongside the successful and thriving ITVX, and our market leading commercial TV channels,” said Kevin Lygo, Managing Director, ITV Media and Entertainment.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

VideoWeek

JANUARY 10, 2025

Makes CTV Move with Machine Learning-Driven Auctions EX.CO, an online video platform, is expanding its ad server to support auctions in connected TV and digital OOH, the video tech firm announced on Monday. billion traditional TV ad market. Discovery, Paramount, Fox Corporation, and Roku. Read more on VideoWeek.

Demand Side Platform 52

Demand Side Platform Machine Learning Media Manufacturing 52