Martech Series

JUNE 16, 2022

“The results that they drove surpassed our targets and expectations, and demonstrated that programmatic advertising can really play a role within a brand campaign.”. Introducing Brand Lift Live by Quantcast. Brand Lift Live solves this problem.”.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Ad Monsters

DECEMBER 7, 2023

The report recommends that marketers own their own access to the DSP so that they gain more control over their media investments, greater transparency, easier access to campaign data, and increase their own education and awareness around best campaign setup and configuration.

Marketing 96

Marketing Brand Lift CPM Viewability 96

Digiday

OCTOBER 20, 2022

“It’s critical for brands to share their sustainability commitments and efforts in their brand messaging as well. Reinforcing commitments to sustainability and reaching audiences to help educate consumers about these efforts will help them in their journeys to making more sustainable decisions.”. and the U.S.,

Education 67

Education Brand Lift Shipping Communications 67

InMobi

APRIL 26, 2022

While GCPL successfully leveraged programmatic to drive awareness, engagement, and consideration, the brand also intended to validate the success of its campaign by conducting a brand lift survey to measure the impact of the campaign.

Healthcare 52

Healthcare Education Brand Lift Conversion Rate 52

Digiday

FEBRUARY 7, 2023

Season three’s first episode revolves around education and historically Black colleges and universities. Prince pointed to brand lift studies Dentsu has done which show More Than That sponsors are outperforming the average radio ad by 95 percent, as well as lift in brand consideration and differentiation.

Advertising 68

Advertising Brand Lift Conversion Education 68

Digiday

JANUARY 10, 2023

If marketers ask any of the vested players for hardcore data to prove the quality of their inventory, for example, they’re more likely to receive relatively nebulous metrics such as brand lift than hard numbers, though in-game ad measurement standards saw a much-needed overhaul in 2022.

Advertising 65

Advertising Brand Lift Banner Education 65

Basis

JANUARY 24, 2024

Agencies will need to educate their clients early and often about the impact of cookie loss on performance measurement and lead the way in resetting expectations. Additionally, third-party brand lift studies can be a helpful way to measure success of campaigns without cookies.

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52